Kempinski Apartments give security, luxury

Kempinski Apartments give security, luxury

With the glut of apartments hugging the city's main streets,
prospective residents may feel that there is little to choose
between the apartments on offer, particularly the ivory towers of
luxury units.

They make the erroneous assumption that all conform to the
same high standards of building design, services and location.

But there are differences which can make the crucial
distinction between an untroubled and enjoyable life in the
skies, and a harried existence hemmed in from the madding crowds.

Of course, security is an issue for Jakartans everywhere, with
the swirling rumors of imminent unrest and the sobering reality
of violent protests smack in the heart of the city.

This is where the Kempinski Apartments, with a prime location
in the city center but with residents' privacy kept intact,
offers supreme added value.

It is part of a superblock including the multitower MidPlaza
and Kempinski Hotel, managed by the internationally renowned
hotel chain. With the Kempinski Hotel Plaza's comprehensive range
of services and amenities, tenants do not have to worry about a
trip fraught with trepidation across the city.

Looking for a tasty meal but loathe to slave over a hot stove
or venture out and about? Want to take in a movie or two in your
own front room? In need of a quick haircut? Or hungering to
cavort in a luxurious whirlpool with a stunning view of the city
skyline?

All these services and more are on offer in Kempinski Hotel
Plaza, with the apartments making a supremely tasteful home.
After a strenuous day at the office, apartment residents can curl
up with all the comforts and conveniences of an exclusive hotel
within the privacy of their home.

Facilities

The hotel's facilities include 24-hour medical services, a
babysitting service, foreign currency exchange, a round-the-clock
business center providing laptops, printers and mobile telephones
for rent, a Java restaurant featuring a mix of Western and Asian
dishes (the menu changes nightly but the specialty is wood-fired
pizza), Pool Bar, Lobby Lounge for a snack and live entertainment
and the Kempi Deli, a European delicatessen offering the finest
cakes and pastries, German sausages, breads and sandwiches.

"Many of our tenants also work in the MidPlaza so they find
they seldom have to leave the site," says Husin Suhaidi, Director
of PT Prima Adhitama International Development. He adds that many
of the tenants hold top positions in multinational companies from
around the world that have offices in Jakarta.

In addition to seven restaurants with Indonesian, Japanese,
Chinese and European cuisine, the Kempinski superblock is also
home to the Pantry Gourmet Store, with a full range of high-
quality goods. A fully stocked wine cellar is scheduled to open
at the Pantry in December.

For residents who do wish to venture out, the Kempinski Hotel
Plaza is ideally located to all points around the city, says
Director Hendarto Rahardjo A.

"We have our accessible location within the Golden Triangle,"
Hendarto says in ticking off the pluses of life at Kempinski
Hotel Plaza. "And our concept of an apartment providing five-star
facilities within one tower is unique in Jakarta. For most people
this is a dream stay."

Accessibility

Kempinski Hotel Plaza is set far enough back from the main Jl.
Sudirman thoroughfare to impart a sense of tranquility, but it
has outstanding accessibility to all points in the city.

Residents can be at the Semanggi interchange within minutes on
the way to Soekarno Hatta International Airport, or make a quick
journey to embassy row in Kuningan, Central Jakarta.

There is a range of apartments on offer, from the smallest of
73 square meters to the grand perch of a two-story penthouse
covering 415 square meters.

Even more choice is on offer. Units are furnished with high-
standard items -- including a washing machine, clothes dryer,
microwave and TV with satellite reception -- but occupants can
also choose unfurnished apartments to create their own living
canvas. All apartments have their own balcony and almost all
apartments have private maid's room.

Serviced apartments

Fully serviced units include housekeeping services three times
a week, cleaning and supply of bath towels and bed linen, water
and electricity, plus cutlery, crockery, glasses, cooking
utensils and serving dishes.

Amenities range from 24-hour room service, round-the-clock
security, dry cleaning and laundry, a health club with gym, sauna
and whirlpool, swimming pool, tennis court, squash and a
children's playground.

"We do everything we can to assure that residents' needs are
met," says R. Neilla. SF, Sales Manager for Apartment Leasing.
"For instance, if a tenant has a problem, we do our best to have
it resolved within 24 hours to ensure they are satisfied."

The chronic Jakarta headache of parking is remedied at the
Kempinski Hotel Plaza. There are 1,700 spaces in the underground
car park in the Midplaza building, with an ample allocation for
apartment residents. The plaza management also arranges a convoy
of bus transportation to the Jakarta International School,
Japanese School and all major international schools.

Senior Marketing Manager Teguh Budiono says prime quality
design was used in all aspects of the hotel.

"Prime specifications were used in the units. We use cast-iron
pipes and a top quality sewage system. We emphasize safety
aspects in all the units, including fire safety."

Security

A premium is placed on security and safety. Residents have an
access card to enter the apartments and hotel areas (hotel guests
cannot enter the apartments unaccompanied). There is a full fire
safety sprinkler system, with smoke and heat detectors and fire
extinguishers. The building is on high enough ground that
flooding is not a problem.

Despite the area's convenience to shopping centers and
businesses, Hendarto says its location set back from the street
and full security measures will be a shield in the event of a
recurrence of unrest similar to May 1998.

"People get to live like a king at Kempinski Hotel Plaza," he
says. "It is a return to gracious and elegant living." (Bruce
Emond)