Kawan Lama Group Strengthens Ecosystem through Manufacturing Business Expansion

Kawan Lama Group is strengthening its manufacturing business line as a strategic step to solidify its business ecosystem while improving supply chain efficiency in facing competition from imported products, as reported by Market on Monday (11/5/2026).

This aggressive move positions the manufacturing sector as one of the company’s main pillars to meet internal sales needs through its extensive distribution network across Indonesia.

Strategic Marketing Services Director of Kawan Lama Group, Adeline Ausy Setiawan, explained that accelerating the production sector is a priority for the company’s future development.

“The pillar we want to accelerate more aggressively is manufacturing, because we really need it,” said Ausy, Strategic Marketing Services Director of Kawan Lama Group.

To date, the business group operates three main production facilities, including a factory in Cikande spanning 110,000 square metres and a facility in the Kendal Special Economic Zone (KEK) spanning 31,000 square metres.

“We’re continuing to expand into mattresses, sofabeds—we’re one of the biggest sofabed producers in Indonesia. Now we’re starting to diversify as well. We’re also making safety shoes,” said Ausy, Strategic Marketing Services Director of Kawan Lama Group.

Vice President of Corporate Affairs, Corporate Communications & Sustainability at Kawan Lama Group, Melinda Pudjo, stated that the company is also focusing on mastering technology through collaborations with international partners.

“So accelerating knowledge transfer is indeed important. There are several joint ventures as well. The experts come, we learn, including robotics,” said Melinda, Vice President of Corporate Affairs, Corporate Communications & Sustainability at Kawan Lama Group.

The synergy between internal factories and retail business units like AZKO and Informa is seen as a key advantage in ensuring sustainable absorption of production output.

“When we talk about production, many factories are confused about where to sell. That’s why we talk about the ecosystem,” said Melinda, Vice President of Corporate Affairs, Corporate Communications & Sustainability at Kawan Lama Group.

Increasing domestic industrial capacity and export capabilities are the company’s long-term targets, although imported products are still used to maintain operational cost efficiency at present.

“The hope is that we have scalability, we have knowledge transfer, we make Indonesians smarter, there’s investment from abroad, and then we can also export. Some products have already been exported abroad,” said Melinda, Vice President of Corporate Affairs, Corporate Communications & Sustainability at Kawan Lama Group.

Based on the company’s profile data, Kawan Lama Manufacturing produces a variety of household and office needs, from office chairs and bean bags to technical equipment such as portable gas stoves.