Kadin Reveals Strategy to Boost MSMEs Through Digital Ecosystem Strengthening
The Indonesian Chamber of Commerce and Industry (Kadin) is intensifying efforts to encourage micro, small, and medium enterprises (MSMEs) to scale up their businesses through strengthening the digital ecosystem.
Nurdin Halid, Vice Chairman Coordinator for Cooperatives and MSMEs at Kadin Indonesia, stated that this initiative is carried out by strengthening the capacity of business actors, expanding access to technology and financing, and building a more inclusive digital market ecosystem so that MSMEs can compete in the digital economy era.
He explained that Indonesia’s path to becoming a developed nation depends heavily on the ability of micro-enterprises to grow into small and medium-sized businesses. According to him, Kadin has two main missions as a strategic partner of the government: providing protection while simultaneously encouraging MSME development.
“The first is the protection aspect. How we ensure that 64.2 million MSMEs can survive in healthy competition in the free market era. The second is the development aspect, namely how to encourage MSMEs to improve capabilities, expand markets, strengthen technology, and ultimately be able to move up a class,” Nurdin said in a statement on Sunday, 28 June 2026.
He explained that the main challenges facing MSMEs have been mapped out, ranging from limited access to capital, technology, human resource quality, product standards, to market access. Therefore, the use of technology is considered one of the keys to accelerating MSME transformation.
Nurdin outlined several strategies to strengthen the MSME digital ecosystem. These include reinforcing the digital foundation and capacity through collaboration between the government, Kadin, universities, state-owned enterprises, technology companies, and financial institutions to provide practical and sustainable training.
“Training ranges from digital financial recording, marketing, inventory management, use of payment systems, to the utilisation of artificial intelligence. Assistance must be tailored to the maturity level of each business, because the needs of micro-enterprises differ from those of small and medium enterprises,” Nurdin said.
The next strategy is expanding MSMEs’ access to technology, financing, and digital infrastructure, building a fair and inclusive digital market ecosystem, and strengthening legal protection and digital security for MSME actors.
Furthermore, strengthening legal protection and digital security for MSMEs is carried out by enhancing education and assistance regarding transaction security, personal data protection, intellectual property rights, electronic contracts, and securing digital payment systems.