{
    "success": true,
    "data": {
        "id": 1828247,
        "msgid": "kadin-reveals-strategy-to-boost-msmes-through-digital-ecosystem-strengthening-1782629465",
        "date": "2026-06-28 13:00:00",
        "title": "Kadin Reveals Strategy to Boost MSMEs Through Digital Ecosystem Strengthening",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Economy",
        "summary": "The Indonesian Chamber of Commerce and Industry (Kadin) has outlined a comprehensive strategy to elevate micro, small, and medium enterprises (MSMEs) by strengthening the digital ecosystem. The initiative focuses on enhancing business capacity, expanding access to technology and financing, and building a more inclusive digital marketplace. Kadin aims to ensure MSMEs can compete in the digital economy era while addressing key challenges such as limited capital, technology access, and market reach.",
        "content": "<p>The Indonesian Chamber of Commerce and Industry (Kadin) is\nintensifying efforts to encourage micro, small, and medium enterprises\n(MSMEs) to scale up their businesses through strengthening the digital\necosystem.<\/p>\n<p>Nurdin Halid, Vice Chairman Coordinator for Cooperatives and MSMEs at\nKadin Indonesia, stated that this initiative is carried out by\nstrengthening the capacity of business actors, expanding access to\ntechnology and financing, and building a more inclusive digital market\necosystem so that MSMEs can compete in the digital economy era.<\/p>\n<p>He explained that Indonesia\u2019s path to becoming a developed nation\ndepends heavily on the ability of micro-enterprises to grow into small\nand medium-sized businesses. According to him, Kadin has two main\nmissions as a strategic partner of the government: providing protection\nwhile simultaneously encouraging MSME development.<\/p>\n<p>\u201cThe first is the protection aspect. How we ensure that 64.2 million\nMSMEs can survive in healthy competition in the free market era. The\nsecond is the development aspect, namely how to encourage MSMEs to\nimprove capabilities, expand markets, strengthen technology, and\nultimately be able to move up a class,\u201d Nurdin said in a statement on\nSunday, 28 June 2026.<\/p>\n<p>He explained that the main challenges facing MSMEs have been mapped\nout, ranging from limited access to capital, technology, human resource\nquality, product standards, to market access. Therefore, the use of\ntechnology is considered one of the keys to accelerating MSME\ntransformation.<\/p>\n<p>Nurdin outlined several strategies to strengthen the MSME digital\necosystem. These include reinforcing the digital foundation and capacity\nthrough collaboration between the government, Kadin, universities,\nstate-owned enterprises, technology companies, and financial\ninstitutions to provide practical and sustainable training.<\/p>\n<p>\u201cTraining ranges from digital financial recording, marketing,\ninventory management, use of payment systems, to the utilisation of\nartificial intelligence. Assistance must be tailored to the maturity\nlevel of each business, because the needs of micro-enterprises differ\nfrom those of small and medium enterprises,\u201d Nurdin said.<\/p>\n<p>The next strategy is expanding MSMEs\u2019 access to technology,\nfinancing, and digital infrastructure, building a fair and inclusive\ndigital market ecosystem, and strengthening legal protection and digital\nsecurity for MSME actors.<\/p>\n<p>Furthermore, strengthening legal protection and digital security for\nMSMEs is carried out by enhancing education and assistance regarding\ntransaction security, personal data protection, intellectual property\nrights, electronic contracts, and securing digital payment systems.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/kadin-reveals-strategy-to-boost-msmes-through-digital-ecosystem-strengthening-1782629465",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}