Jual Emas Indonesia Targets 100 Outlets by 2026 - Investor Daily

TANGERANG – The trend of increasing public interest in gold as a hedging instrument is driving the expansion of the domestic precious metals buying and selling business. One aggressive player seizing this opportunity is Jual Emas Indonesia, which targets opening up to 100 outlets across Indonesia by 2026.

This expansion aligns with the growth in gold demand, particularly amid global economic uncertainties that prompt people to seek safe assets. This momentum is also marked by the opening of the company’s latest branch in Pasar Lama, Tangerang.

Founder of Jual Emas Indonesia, Benjamin Master Adhisurya, stated that the company is present to address classic issues in the industry, such as price transparency and transaction efficiency.

“We bring a new standard with Jual Emas Indonesia through the tagline ‘fastest, highest, most trusted’. The public can sell gold with a quick process, get high buying prices, and experience safe and transparent transactions,” said the man familiarly known as Iben in a press statement on Sunday (12/4/2026).

Network expansion is the company’s main focus, considering that proximity of location is deemed crucial in the gold buying and selling business. “The public tends to choose the nearest place for transactions, so the outlet network is key,” said Iben.

To accelerate growth, the company will combine direct branch openings with partnership schemes. Since starting operations, the market response has been quite positive, reflected in the increasing number of transactions, including customers from outside the city seeking more competitive prices.

Meanwhile, founder of Jual Emas Indonesia, Juan Sen, added that the company also accepts gold in various conditions, including without certificates or in damaged states. “We assess based on purity and weight, so the public can still get optimal value from their assets,” he said.

Looking ahead, Jual Emas Indonesia also plans to introduce gold pawn services, which are currently in the licensing stage. This service is aimed at providing quick financing alternatives without having to sell assets.