Jepara's Kopi Tempur Pushed for Geographical Indication Status, Kerinci Coffee Penetrates Malaysian Market
Efforts to strengthen the competitiveness of Indonesian coffee continue from upstream to downstream. Domestically, the government is promoting legal protection for regional flagship products through the Geographical Indication (GI) scheme. Meanwhile, at the global level, Indonesian-origin coffee is increasingly expanding its markets, including penetrating Malaysia.
The Central Java Regional Office of the Ministry of Law and Human Rights is providing assistance for the registration of Geographical Indication for Kopi Tempur, Jepara. This step aims to protect the product’s uniqueness while increasing its economic value and competitiveness in the market.
Head of the Legal Services Division of the Central Java Ministry of Law and Human Rights Regional Office, Tjasdirin, stated that Kopi Tempur has a reputation and distinctive characteristics originating from the Tempur area, Keling Subdistrict. Therefore, protection through GI is considered important to preserve its identity while strengthening the product’s position in the market.
“Geographical indication is not just legal protection, but also a strategic instrument to increase economic value and community welfare,” he said.
The assistance includes socialisation up to the preparation of description documents as the main requirement for registration. Local government, community groups, and business actors are involved to ensure the product’s characteristics are fully depicted, including in the logo concept and philosophy being promoted.
Keling Subdistrict Head, Lulut Andi Ariyanto, views Kopi Tempur as a leading potential that needs to be protected and developed. With strengthened legality, it is hoped that this product can provide broader economic benefits to the local community.
On the other hand, the vigour of Indonesian coffee is also evident in the international market. Kopi Alko Kerinci from the slopes of Mount Kerinci, Jambi, has successfully penetrated the Malaysian market through collaboration between the Embassy of the Republic of Indonesia (KBRI) in Kuala Lumpur and local business partners.
The entry of Kerinci coffee is marked through the “A Coffee & Artisan Collective” event at Isetan KLCC, Kuala Lumpur, which took place from late March to early April 2026. The product is presented alongside various other premium Indonesian coffees such as Toraja, Gayo, Mandheling, and Lampung.
Coordinator of Economic Functions at the KBRI Kuala Lumpur, Hendra P. Iskandar, said that the high demand indicates that the quality and taste of Indonesian coffee are increasingly favoured in the international market.
This expansion also involves collaboration between farmers who are members of the Kopi Alko Kerinci Exporter Cooperative, a Malaysian roaster company, and international retail networks. Even the promotion of Indonesian coffee is expanded through a creative economy approach, including integration with fashion and cultural products.