Jakarta Fair Becomes a Magnet for Bicycle and Electric Bicycle Sales

Jakarta Fair Kemayoran 2026 is once again being utilised by bicycle and electric bicycle industry players as a strategic means to increase sales while expanding market reach. The annual exhibition not only serves as a product promotion event but also as a platform for companies to interact directly with consumers through various sales programmes and hands-on product trial experiences. Amid increasingly competitive industry dynamics, a national-scale exhibition like Jakarta Fair is considered to play an important role in driving retail sales while strengthening brand affinity with consumers. One company capitalising on this momentum is PT Terang Dunia Internusa Tbk (UNTD) through its United Bike brand. During the exhibition, the company is presenting various special promotions at its booth located in Hall A3 No. 7, including discounts of up to 50 per cent for a range of product categories, from mountain bikes, folding bikes, children’s bikes, and urban bikes to electric bicycles. In addition to offering price promotions, United Bike is also showcasing a number of thematic products, including a Barbie-themed bicycle line designed to target the family and children’s segment. The presence of these products has become one of the attractions enriching consumer choice during the exhibition. To encourage purchase interest, the company is also providing various direct gifts such as exclusive tumblers, backpacks, and special edition t-shirts for consumers who make transactions while stocks last. Director of PT Terang Dunia Internusa Tbk, Andrew Mulyadi, said Jakarta Fair is an important opportunity for the company to meet directly with consumers from various regions while expanding public access to bicycle and electric bicycle products. ‘The trend of active lifestyles and the increasing interest in more environmentally friendly transport continue to show positive development. These conditions encourage the company to present more attractive offers during the exhibition,’ Andrew stated. Besides shopping, visitors can also try out various models of bicycles and electric bicycles on display. This experience allows consumers to get a clearer picture of the product before deciding to purchase. Overall, Jakarta Fair 2026 once again demonstrates its role as one of the largest offline retail channels in Indonesia. Through this exhibition, industry players are not only focused on product sales but also on building interactive experiences that can drive direct purchasing decisions amid the evolving dynamics of market competition.