{
    "success": true,
    "data": {
        "id": 1813595,
        "msgid": "jakarta-fair-becomes-a-magnet-for-bicycle-and-electric-bicycle-sales-1781934615",
        "date": "2026-06-20 11:35:00",
        "title": "Jakarta Fair Becomes a Magnet for Bicycle and Electric Bicycle Sales",
        "author": "Andhika",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "The Jakarta Fair Kemayoran 2026 is being leveraged by bicycle and electric bicycle manufacturers as a strategic platform to boost retail sales and expand market reach. Companies like PT Terang Dunia Internusa Tbk (United Bike) are offering significant discounts and interactive test-ride experiences to capitalise on the growing trend of active lifestyles and eco-friendly transport. The annual exhibition underscores its role as one of Indonesia's largest offline retail channels, facilitating direct consumer engagement amid intensifying market competition.",
        "content": "<p>Jakarta Fair Kemayoran 2026 is once again being utilised by bicycle\nand electric bicycle industry players as a strategic means to increase\nsales while expanding market reach. The annual exhibition not only\nserves as a product promotion event but also as a platform for companies\nto interact directly with consumers through various sales programmes and\nhands-on product trial experiences. Amid increasingly competitive\nindustry dynamics, a national-scale exhibition like Jakarta Fair is\nconsidered to play an important role in driving retail sales while\nstrengthening brand affinity with consumers. One company capitalising on\nthis momentum is PT Terang Dunia Internusa Tbk (UNTD) through its United\nBike brand. During the exhibition, the company is presenting various\nspecial promotions at its booth located in Hall A3 No.\u00a07, including\ndiscounts of up to 50 per cent for a range of product categories, from\nmountain bikes, folding bikes, children\u2019s bikes, and urban bikes to\nelectric bicycles. In addition to offering price promotions, United Bike\nis also showcasing a number of thematic products, including a\nBarbie-themed bicycle line designed to target the family and children\u2019s\nsegment. The presence of these products has become one of the\nattractions enriching consumer choice during the exhibition. To\nencourage purchase interest, the company is also providing various\ndirect gifts such as exclusive tumblers, backpacks, and special edition\nt-shirts for consumers who make transactions while stocks last. Director\nof PT Terang Dunia Internusa Tbk, Andrew Mulyadi, said Jakarta Fair is\nan important opportunity for the company to meet directly with consumers\nfrom various regions while expanding public access to bicycle and\nelectric bicycle products. \u2018The trend of active lifestyles and the\nincreasing interest in more environmentally friendly transport continue\nto show positive development. These conditions encourage the company to\npresent more attractive offers during the exhibition,\u2019 Andrew stated.\nBesides shopping, visitors can also try out various models of bicycles\nand electric bicycles on display. This experience allows consumers to\nget a clearer picture of the product before deciding to purchase.\nOverall, Jakarta Fair 2026 once again demonstrates its role as one of\nthe largest offline retail channels in Indonesia. Through this\nexhibition, industry players are not only focused on product sales but\nalso on building interactive experiences that can drive direct\npurchasing decisions amid the evolving dynamics of market\ncompetition.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/jakarta-fair-becomes-a-magnet-for-bicycle-and-electric-bicycle-sales-1781934615",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}