ITS introduces a points-based amateur tennis competition ecosystem

Jakarta (ANTARA) – Indonesian Tennis Society (ITS) has introduced an amateur tennis competition ecosystem combining skill-based tournaments, a points system and player rankings through a digital platform.

According to an official statement on Saturday, the concept developed by CX PRO Indonesia was unveiled at CX Indonesia Fest 2026 in Jakarta on Thursday (29 October), with the aim of building continuity in players’ participation from one tournament to the next.

“This is not just a tournament; it is our CX product,” said Donny Widyanto, founder of CX PRO Indonesia.

Under the system, ITS divides participants into six skill categories: Beginner, Upper Beginner, Intermediate, Upper Intermediate, Advanced and Upper Advanced. The categories are intended to match players of broadly similar ability so that matches are more competitive.

ITS has also introduced two types of points: Ranking Points, used to determine rankings and players’ progression to higher levels, and Redeem Points, which can be exchanged for products from the organiser’s partners.

Competition results and player and team rankings are designed to be integrated through the ITS digital platform, allowing participants to track their progress in each tournament they enter.

Donny said ITS was developed in response to several issues observed in the amateur tennis community, including a lack of continuity between competitions, disparities in ability among participants and limited recognition of players’ participation.

The organisers aim to make tournaments more than matches that end once a winner is decided. Instead, they are intended to form part of an ongoing competition in which players can accumulate points and improve their rankings.

Donny added that ITS’s development was a first step towards applying a similar concept to other sports.

“Today we are starting with tennis; tomorrow we will take the principle of ‘Every Role Moves You Forward’ to other sports,” he said.

Meanwhile, CX Indonesia co-founder Yanuar Rezqi said the development of ITS showed that a customer experience approach could also be applied to sporting activities.

He said a system connecting tournaments, rankings and participant engagement could build a more lasting relationship between players and the tennis community.