Jakarta (ANTARA) \u2013 Indonesian Tennis Society (ITS) has introduced an\namateur tennis competition ecosystem combining skill-based tournaments,\na points system and player rankings through a digital platform.<\/p>\n
According to an official statement on Saturday, the concept developed\nby CX PRO Indonesia was unveiled at CX Indonesia Fest 2026 in Jakarta on\nThursday (29 October), with the aim of building continuity in players\u2019\nparticipation from one tournament to the next.<\/p>\n
\u201cThis is not just a tournament; it is our CX product,\u201d said Donny\nWidyanto, founder of CX PRO Indonesia.<\/p>\n
Under the system, ITS divides participants into six skill categories:\nBeginner, Upper Beginner, Intermediate, Upper Intermediate, Advanced and\nUpper Advanced. The categories are intended to match players of broadly\nsimilar ability so that matches are more competitive.<\/p>\n
ITS has also introduced two types of points: Ranking Points, used to\ndetermine rankings and players\u2019 progression to higher levels, and Redeem\nPoints, which can be exchanged for products from the organiser\u2019s\npartners.<\/p>\n
Competition results and player and team rankings are designed to be\nintegrated through the ITS digital platform, allowing participants to\ntrack their progress in each tournament they enter.<\/p>\n
Donny said ITS was developed in response to several issues observed\nin the amateur tennis community, including a lack of continuity between\ncompetitions, disparities in ability among participants and limited\nrecognition of players\u2019 participation.<\/p>\n
The organisers aim to make tournaments more than matches that end\nonce a winner is decided. Instead, they are intended to form part of an\nongoing competition in which players can accumulate points and improve\ntheir rankings.<\/p>\n
Donny added that ITS\u2019s development was a first step towards applying\na similar concept to other sports.<\/p>\n
\u201cToday we are starting with tennis; tomorrow we will take the\nprinciple of \u2018Every Role Moves You Forward\u2019 to other sports,\u201d he\nsaid.<\/p>\n
Meanwhile, CX Indonesia co-founder Yanuar Rezqi said the development\nof ITS showed that a customer experience approach could also be applied\nto sporting activities.<\/p>\n
He said a system connecting tournaments, rankings and participant\nengagement could build a more lasting relationship between players and\nthe tennis community.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/its-introduces-a-points-based-amateur-tennis-competition-ecosystem-1793418728", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }