Interactive and visual retail concept offers a different shopping experience

Jakarta (ANTARA) - The retail concept combining visual and interactive experiences is beginning to emerge in Indonesia, targeting the lifestyle of young consumers. This retail outlet promotes the “100 Lifestyles” concept, presenting various product categories from beauty, snacks, collectible toys, to lifestyle products. This approach emphasises a shopping experience that focuses not only on function but also on the atmosphere and interaction within the store. The main appeal of the concept offered by KKV retail lies in the combination of product design, competitive prices, and a spatial experience designed to be visually attractive. This experience is encapsulated in three main concepts: “Good Looking, Good to Buy, Good to Play”, which encourages consumers not only to shop but also to enjoy exploring products in the store. This concept creates a strong visual identity while providing a photogenic spatial experience, making it relevant to consumers’ habits of sharing activities on social media. In addition, various interactive activities are presented during the opening period, such as reward programmes with minimum purchases, check-in activities, and distribution of exclusive merchandise. “Indonesia is a very important market. Moving forward, we will continue to deepen our presence in Indonesia, adapt to local culture and needs, and grow together with the market,” he said. As is known, KKV retail began operating in Indonesia since 30 April 2026 with simultaneous store openings in several cities, namely Jakarta, Surabaya, Bali, Garut, and Bekasi. After the initial opening phase, KKV stated that it will continue to expand its presence to more cities in Indonesia and strengthen its position in the Southeast Asian market.