{
    "success": true,
    "data": {
        "id": 1716170,
        "msgid": "interactive-and-visual-retail-concept-offers-a-different-shopping-experience-1777877571",
        "date": "2026-05-04 12:57:37",
        "title": "Interactive and visual retail concept offers a different shopping experience",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "The KKV retail chain has launched in Indonesia with a \"100 Lifestyles\" concept that blends visual appeal, interactive experiences, and affordable products targeting young consumers, emphasising not just shopping but exploration and social media-friendly atmospheres. Opening simultaneously in cities like Jakarta, Surabaya, Bali, Garut, and Bekasi on 30 April 2026, KKV aims to deepen its presence by adapting to local culture and expanding across more Indonesian cities and Southeast Asia. This innovative approach highlights the growing demand for experiential retail in emerging markets, potentially reshaping consumer habits in the region.",
        "content": "<p>Jakarta (ANTARA) - The retail concept combining visual and\ninteractive experiences is beginning to emerge in Indonesia, targeting\nthe lifestyle of young consumers. This retail outlet promotes the \u201c100\nLifestyles\u201d concept, presenting various product categories from beauty,\nsnacks, collectible toys, to lifestyle products. This approach\nemphasises a shopping experience that focuses not only on function but\nalso on the atmosphere and interaction within the store. The main appeal\nof the concept offered by KKV retail lies in the combination of product\ndesign, competitive prices, and a spatial experience designed to be\nvisually attractive. This experience is encapsulated in three main\nconcepts: \u201cGood Looking, Good to Buy, Good to Play\u201d, which encourages\nconsumers not only to shop but also to enjoy exploring products in the\nstore. This concept creates a strong visual identity while providing a\nphotogenic spatial experience, making it relevant to consumers\u2019 habits\nof sharing activities on social media. In addition, various interactive\nactivities are presented during the opening period, such as reward\nprogrammes with minimum purchases, check-in activities, and distribution\nof exclusive merchandise. \u201cIndonesia is a very important market. Moving\nforward, we will continue to deepen our presence in Indonesia, adapt to\nlocal culture and needs, and grow together with the market,\u201d he said. As\nis known, KKV retail began operating in Indonesia since 30 April 2026\nwith simultaneous store openings in several cities, namely Jakarta,\nSurabaya, Bali, Garut, and Bekasi. After the initial opening phase, KKV\nstated that it will continue to expand its presence to more cities in\nIndonesia and strengthen its position in the Southeast Asian market.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/interactive-and-visual-retail-concept-offers-a-different-shopping-experience-1777877571",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}