Indonesia's Worst-Selling Car Brand: Only 2 Units Sold in February
Indonesia’s automotive sales in February 2026 demonstrated considerable momentum overall. Factory-to-dealer distribution (wholesales) surged compared to the previous month. However, beneath the bustling market lay a stark contrast: certain car brands managed sales figures so minimal they could be counted on one hand, with some recording merely two units in a month.
Latest data from the Indonesian Automotive Industries Association (Gaikindo) revealed national car wholesales in February 2026 reached 81,159 units, up from 66,472 units in January.
Retail sales—the distribution from dealers to consumers—also increased. February retail sales reached 78,219 units, higher than January’s 67,009 units.
At the top of the rankings, competition amongst car brands remained dominated by established players. Toyota led the market with 22,522 units in wholesales during February. Second place went to Daihatsu with 13,452 units, followed by Mitsubishi Motors with 7,008 units.
The most notable surge occurred with Suzuki, which jumped to 9,659 units in February from 2,783 units in January. Chinese electric vehicle manufacturer BYD remained consistent in the upper tier with 4,653 units.
However, a different story emerged at the bottom of the sales rankings. Several car brands recorded remarkably minimal figures. Some sold just two units throughout February.
Audi, the German manufacturer, recorded the lowest sales with only 2 units in wholesales during February 2026. Combined with January’s one unit, total sales for the first two months of the year reached merely three units.
Not far above, several other brands also recorded extremely modest sales. Volvo Cars recorded only 2 units in February, whilst Volkswagen sold 23 units and Subaru 24 units in the same month.
Other brands such as Kia also struggled to boost sales. In February, the South Korean brand recorded just 27 units in wholesales.
This phenomenon demonstrates the intense competition in Indonesia’s automotive market. On one hand, the market appears vast with tens of thousands of units sold monthly. Conversely, not all brands enjoy equal success in the market.
For certain brands, particularly those operating in the premium segment or recently entering the market, the greatest challenge extends beyond selling vehicles. It involves establishing dealer networks, after-sales service, and consumer trust that has long been cultivated by major brands.
Lowest-selling vehicles in February 2026:
Wholesales:
Audi 2
Volvo Cars 2
Volkswagen 23
Subaru 24
Kia 27
Retail sales:
Audi 2
Volvo Cars 2
Volkswagen 21
Maxus 22
Subaru 29