Indonesia's Least-Selling Car Models: Audi Sells Just One Unit in April 2026

Jakarta, CNBC Indonesia – The national car market began showing signs of recovery in April 2026, with wholesale sales from factories to dealers and retail sales from dealers to consumers both increasing.

Data from the Indonesia Automotive Industry Association (Gaikindo) recorded national wholesale sales at 80,776 units in April 2026, a 31.8% increase from March’s 61,271 units. Retail sales also improved to 75,730 units, up 13.7% from the previous month’s 66,595 units.

Despite the overall market recovery, several car brands recorded minimal sales. Audi, the German manufacturer, reported just one wholesale and one retail unit sold in April. Similarly, Volvo Cars sold five units each for wholesale and retail. Subaru, a Japanese brand, had 10 wholesale and 11 retail sales. Chinese electric vehicle brand Neta recorded 12 wholesale and 17 retail units. Volkswagen reported 13 wholesale and 16 retail sales, while Scania had 16 units in both categories.

This phenomenon underscores the fierce competition within Indonesia’s automotive industry. While the market is recovering and national sales have risen significantly, not all brands are experiencing the same growth. Premium brands operate in smaller segments, while newer entrants face challenges in establishing dealer networks, after-sales services, and attracting consumers loyal to Japanese brands. With single-digit to low double-digit sales figures, these brands face significant hurdles in a rapidly growing market.

April 2026 Least-Selling Car Models:

Wholesale sales:

• Audi: 1

• Volvo Cars: 5

• Subaru: 10

• Neta: 12

• Volkswagen: 13

• Scania: 16

Retail sales:

• Audi: 1

• Volvo: 5

• Subaru: 11

• Volkswagen: 16

• Scania: 16

• Neta: 17