Indonesia's Car Market Still Dominated by Japan, Chinese Brands Beginning to Shake Things Up

REPUBLIKA.CO.ID, JAKARTA – Passenger car sales in Indonesia throughout the first quarter of 2026 (January–March) still demonstrate a strong dominance by Japanese brands. However, some new players are beginning to attract attention, particularly from Chinese manufacturers.

Based on retail data from the Indonesian Automotive Industry Association (Gaikindo) accessed on Tuesday (14/4/2026), total sales reached 211,905 units in the first quarter or the first three months of this year.

The top position is still held by Toyota with total sales of 64,416 units and a market share of 30.4 percent. Toyota’s monthly sales were recorded at 22,066 units in January, 22,812 units in February, and 19,538 units in March.

In second place, its group sibling Daihatsu recorded 34,653 units with a 16.4 percent share, followed by Suzuki in third place with 19,026 units (9 percent).

Mitsubishi Motors is in fourth place with 18,469 units sold (8.7 percent), while Honda completes the top five with sales of 13,001 units (6.1 percent).

Interestingly, the Chinese electric vehicle brand BYD has successfully broken into the top six with a total of 10,265 units and a 4.8 percent share, indicating a trend of increasing interest in electrified vehicles.