Indonesia Coffee Expo 2026: A Collaborative Platform for the National Coffee Industry
As one of the world’s largest coffee-producing countries, Indonesia plays a strategic role in the global coffee industry. In addition to its large market potential, Indonesia boasts a wealth of local coffee varieties and flavors from various regions, such as Aceh Gayo, Flores Bajawa, Toraja, and Kintamani.
The coffee market in Indonesia has also experienced rapid growth in recent years. According to data from the Ministry of Agriculture, Indonesia’s coffee production is projected to reach 789,260 tons in 2026. Coffee is also becoming increasingly popular as part of a lifestyle and the growth of the culinary industry.
Based on this, Dyandra Promosindo is collaborating with the Specialty Coffee Association of Indonesia (SCAI) and supported by PT Bank Tabungan Negara (Persero) Tbk to hold a coffee and lifestyle exhibition entitled ‘Indonesia Coffee Expo (ICX) 2026’.
With the theme ‘Brewing Business, Shaping Lifestyle and Coffee Excellence’, ICX will be held in three cities. Starting in Surabaya at the Grand City Convention on May 29-31, 2026, continuing on July 31-August 2, 2026 at the Tiara Convention Center in Medan, and concluding at the Nusantara International Convention Exhibition (NICE) in Jakarta on September 4-6, 2026.
The Chairman of the Specialty Coffee Association of Indonesia (SCAI), Daryanto Witarsa, said that as a country with a large area and a large population, Indonesia is known for having a strong and unique coffee flavor in the eyes of the world. This advantage should be maximized, including through the organization of the Indonesia Coffee Expo 2026, which brings together local Indonesian coffee producers.
“The theme of Brewing Business, Shaping Lifestyle and Coffee Excellence emphasizes that coffee today is not only seen as a commodity, but also as a driver of the creative economy and part of the modern lifestyle of Indonesian people. Coffee trends continue to develop in terms of innovation in brewing techniques, cultivation, and health aspects,” he said at the launch of ICX 2026 at Common Grounds Menteng, Thursday (February 26).
ADVANCING THE COFFEE INDUSTRY
Meanwhile, President Director of Dyandra Promosindo, Daswar Marpaung, said that his company is committed to helping the government advance the national coffee industry so that it can compete in the global market. The presence of ICX 2026 is the right platform for stakeholders, producers, and coffee lovers to meet, discuss, and conduct business transactions in the midst of the ongoing transformation of the coffee industry.
“We believe that the Indonesia Coffee Expo 2026 is not just an annual exhibition agenda, but a catalyst for the growth of the national coffee industry which continues to grow rapidly and has become an integral part of the modern lifestyle of Indonesian people. For this reason, we are holding this exhibition three times in three cities to reach more industry players from upstream to downstream,” said Daswar.
He added that the selection of the three cities was based on strategic considerations. Surabaya was chosen as the gateway to Indonesian East Trade, Medan represents the strength of Sumatran coffee, and Jakarta is the epicenter of industry, investors, and urban consumers.
The ICX exhibition is organized as a collaborative platform that connects farmers, roasters, baristas, MSME actors, lifestyle brands, and financial institutions in an integrated ecosystem. The exhibition brings together specialty coffee and traditional coffee in a collaborative space that celebrates culture, innovation, and business opportunities.
COFFEE DRINKING CULTURE
The President Director of PT Bank Tabungan Negara (Persero) Tbk (BTN), Nixon LP Napitupulu, said that the culture of drinking coffee in Indonesia is not a new phenomenon. For hundreds of years, coffee has been part of people’s daily lives. However, in the last decade, its momentum has increased and undergone a major transformation.
The growth of modern coffee shops has increased significantly in various major cities. Young people now see coffee shops not only as a place to drink coffee, but also as a productive and social space. “Now coffee has become part of a lifestyle. There is a shift from just consumption to experience,” he said.
Domestic coffee consumption continues to increase every year. This shows that the domestic market is very strong and growing. This means that coffee is no longer just an export commodity, but has become an important part of the national creative economy and culture.
Indonesia consistently ranks among the top five coffee-producing countries in the world. National production reaches hundreds of thousands of tons per year, with millions of farmers relying on this sector.
“Names such as Gayo Coffee, Toraja, Flores, Kintamani, and Mandailing are well known in the global market. Not only superior in terms of volume, Indonesian specialty coffee also has a very good reputation for its quality and origin story,” said Nixon.
The coffee industry involves millions of workers from upstream to downstream. The ecosystem includes farmers, processors, roasters, distributors, coffee shops, baristas, events, communities, and digital platforms. This value chain is long and interconnected.
“When one part grows, the entire ecosystem moves. The growth of this sector must be supported by an integrated financial system,” said Nixon.
Through Bale (BTN Around Lifestyle Ecosystem) by BTN, the company presents a collaborative approach to support lifestyle-based industries, including coffee. This support includes easy digital transactions through QRIS and EDC, payment integration via the Bale Super App, promotion and engagement programs, business financing solutions, cash flow management, to support the ownership of business space and commercial properties.
“We want coffee entrepreneurs to not only be creative, but also financially strong and sustainable,” said Nixon.
DIGITAL PAYMENTS