Indonesia Becomes Southeast Asia's Largest Gaming Market According to Ampverse
Jakarta (ANTARA) - Marketing company Ampverse has released the industry report “Ampverse Playbook: Unlocking the Value of Gaming in Southeast Asia”, which examines the scale, growth, and strategic significance of the gaming market in Southeast Asia.
In the report, Indonesia emerges as one of the largest community-based gaming markets in Southeast Asia with more than 150 million users. Meanwhile, Southeast Asia is becoming an increasingly important market with around 290 million gamers by 2025, a market value of approximately $6.6 billion, a broader gaming ecosystem projected to exceed $14 billion by 2030.
“Indonesia is the largest gaming market in Southeast Asia in terms of the number of players,” said Ampverse CEO and Co-Founder Charlie Baillie in a written statement on Friday.
“But what makes it even more important is the strong role of creators, communities, and cultural relevance in shaping discovery and adoption,” added Charlie Baillie, noting that “for brands and publishers, the opportunities in Indonesia are not just about scale, but also about understanding how influence is built and maintained in this market.”
Ampverse estimates that the number of gamers in Southeast Asia will surpass 330 million by 2030, reinforcing the region’s position as one of the largest and most dynamic gaming markets in the world. However, for business players, the main focus is not just on the size of the market, but also on the shift in sources of value.
This broader ecosystem is estimated to reach $14 billion by 2030, indicating that the commercial impact of gaming now extends far beyond in-game spending alone.
The report also highlights why many regional strategies are still not effective. The mobile category accounts for around 70 percent of gaming revenue in Southeast Asia, but user behaviour is not determined solely by platform access, but also by the influence of creators and community participation.
More than half of gamers in Southeast Asia regularly consume content through live streams, YouTube, and social media, making trust, local relevance, and cultural understanding increasingly important factors for brands and publishers.
On the other hand, Ampverse sees that many international companies still do not fully understand the character of this market. Strategies built with reference to Western markets often do not perform optimally in Southeast Asia due to a lack of consideration for cultural fragmentation.
In addition, long-term success is also determined by the ability to enter through creators and communities, and to build specific relevance in each market from the outset.
This data is highly relevant for Indonesia as the largest gaming market in Southeast Asia in terms of the number of players and installations. With a population of more than 280 million people and a gamer base of over 150 million, Indonesia represents the largest audience opportunity in the region, at a time when discovery, adoption, and engagement are increasingly shaped by local creators and communities.
“Indonesia plays a central role in any serious Southeast Asian gaming strategy, combining scale, cultural influence, and highly connected communities,” added Charlie.
“Through this report, we want to help brands and publishers move beyond superficial assumptions, to better understand where value in the gaming ecosystem is actually created, and how to leverage those opportunities in a more relevant and credible way in markets like Indonesia,” he said.