Indomobil Emotor: Electric Motorcycle Consumers Prefer Cash Payments

JAKARTA – The trend in electric motorcycle purchases from Indomobil Emotor shows an interesting phenomenon. This is because the majority of electric motorcycle purchases are dominated by cash transactions. CEO of Indomobil Emotor, Pius Wirawan, stated that the majority of consumers choose to pay upfront because they consider overall cost efficiency. Pius said that the large number of consumers buying with cash is not because there are no leasing options or financing institutions, but because consumers are savvy at calculating. “Oh no, we already have support from two leasing companies, and we even facilitate down payments. Because they can calculate and are confident. I once had Sprinto and Tyranno models chased after me, asking where their delivery was since it was already paid in full,” he said. “So in my opinion, it’s not about that, but because they can calculate. If they buy with cash or through instalments, the total cost they have to pay can be calculated,” Pius added. They compare the total cost of cash purchases with instalments, then choose the option deemed most beneficial. According to Pius, this is also driven by the character of electric motorcycle buyers who generally already understand long-term benefits, including operational cost efficiency. From the sales side, the three main models remain the backbone. Tyranno and Adora each contribute around 40 percent, while Sprinto accounts for about 20 percent. “Now my sales are almost 40-40-20. Around 40 percent Tyranno, 40 percent Adora, and 20 percent Sprinto. But the figures are starting to shift. Adora and Sprinto are now starting to balance out,” Pius stated. Meanwhile, the newly launched QT model is still in the early stages, so its contribution to total sales is not yet significant. As a new player in the market, Pius assesses the first-year sales achievement as quite positive. “Total last year, we are a new brand. Last year we were around 8,000 units since the launch in February (2024),” said Pius.