Indodax Pushes for Stronger Consumer Protection in the Crypto Industry

Players in the digital finance industry assess that consumer protection is a key factor in maintaining the sustainability of growth in Indonesia’s digital asset sector. As the number of users and transactions increases, the industry is seen to be shifting from a focus on expansion to strengthening public trust and governance. Data from the Financial Services Authority (OJK) records that users of digital financial asset platforms reached 17.17 million with a total of 77.32 million transactions throughout the current year. This growth encourages regulators and industry players to place consumer protection as the primary priority in developing the ecosystem. This issue emerged at the General Meeting of Members of the Indonesian Fintech Association (AFTECH) 2026 in Jakarta on Tuesday (12/5/2026). Indodax’s Chief Marketing Officer, Aloysia Dian, stated that the development of the digital asset industry demands that business actors maintain transparency and user protection. “In the digital asset industry, trust is not just a supporting factor, but the main foundation. The current growth of the crypto industry and crypto exchanges in Indonesia must be balanced with consumer protection, transparency, and strong governance so that the ecosystem can develop in a healthy, sustainable manner and provide broader real benefits to society,” said Aloysia in a press release on Tuesday (12/5/2026). According to Aloysia, the theme ‘Guarding Trust and Creating Greater Economic Impact’ raised by AFTECH this year reflects the industry’s need to build more responsible growth amid increasing adoption of financial technology. AFTECH General Chairman Pandu Sjahrir said that Indonesia’s digital finance industry is entering a more mature phase. Industry players are now beginning to place regulatory compliance and public trust as the main foundation for growth, not merely competing for market share. He also emphasised the importance of innovation that is secure by design and responsible by design so that financial technology can provide real impact for the real sector and the wider community. In agreement, OJK Commissioner Council Chair Friderica Widyasari Dewi affirmed that innovation in the digital finance sector must go hand in hand with consumer protection. According to her, industry growth needs to ensure ecosystem security and long-term sustainability. Friderica added that technologies such as artificial intelligence, big data analytics, cloud computing, and blockchain will play an increasingly significant role in expanding financial inclusion and improving service efficiency, especially for communities and businesses that were previously not optimally served. Indodax assesses that strengthening regulations and literacy are important elements in building a more mature digital asset industry. In addition to strengthening platform security systems and transparency, the company also encourages public education so that society understands the potential and risks of crypto asset investments more wisely. “Ultimately, the digital asset industry, including crypto, is not just about technology or transaction growth, but also about how to build a sense of security and trust for society. We believe that a healthy ecosystem can only be created when innovation goes hand in hand with consumer protection, education, and good governance,” said Aloysia. Looking ahead, industry players assess that the growth of digital finance in Indonesia will increasingly be determined by the ability to maintain a balance between innovation, consumer protection, and governance. Regulatory support as well as collaboration between regulators and industry are seen as important factors in keeping the ecosystem healthy and inclusive.