Hyundai Not Considering Price Increases for Car Sales

The South Korean automaker Hyundai has not considered raising car selling prices in the near term, despite sentiments from the war in the Middle East. That conflict has driven up various prices, from crude oil and logistics costs to plastic raw materials and the weakening exchange rate of the rupiah against the US dollar.

Chief Operating Officer of PT Hyundai Motors Indonesia, Fransiscus Soerjopranoto, said management will provide the best and does not face pressure to make excessive cuts in production activities.

“Perhaps it can be absorbed through some improvements in the manufacturing process and also in the distribution process, and it will not burden dealers either,” he said when met at Hyundai’s office in Jakarta on Thursday, 16 April 2026.

Fransiscus said sales prices are assured to remain stable as they strive to increase car unit sales this year. They are also continuing to offer environmentally friendly products powered by electricity. “We will continue to do so for customers, so that our automotive industry remains stable,” he stated.

Fransiscus hopes the government will pay attention to the automotive industry through electric vehicle incentives again. This year, those incentives have been discontinued because the government is prioritising the national car programme.

Hyundai views the shift from oil fuel to electricity as a demonstration of environmental concern. Fransiscus wants additional benefits for electric vehicle users beyond tax relief, such as special rates for toll payments or parking. “That is what we hope from the government,” he said.

Based on annual sales figures, Hyundai sold 19,007 units according to wholesales (from factory to dealers) and 19,664 units to retail (from dealers to consumers). The 2025 achievement declined compared to 2024, with 22,361 units in wholesales and 22,097 units to retail.