Human Initiative Partners with Local Breeders through Qurbani Distribution Programme
Jakarta (ANTARA) - Human Initiative (HI) is partnering with local breeders to open up broader market access for sacrificial animals through its Qurbani distribution programme ahead of Eid al-Adha 1447 Hijriah.
“The Qurbani programme is not only a means of worship for Muslims during Eid al-Adha but also capable of driving the wheels of the community economy, particularly for local breeders,” said Vice President of Human Initiative Romi Ardiansyah in Jakarta on Thursday.
Through this programme, HI not only focuses on distributing sacrificial meat to those in need but also empowers local breeders by providing wider access to the sacrificial animal market.
Romi stated that the Qurbani distribution programme comes with three main missions: facilitating the Qurbani worship, mobilising local breeders, and extending benefits to the community.
According to him, Qurbani has a significant economic impact if managed in a structured and sustainable manner. Therefore, HI ensures that the procurement of sacrificial animals involves local breeders from various regions.
“We want to ensure that Qurbani provides more equitable benefits,” Romi said.
Furthermore, he explained that HI also maintains the quality of sacrificial animals by conducting health checks and ensuring periodic quality control.
These checks are carried out from two months before (H-2) up to one day before (H-1) the slaughter to ensure the sacrificial animals remain compliant with religious requirements and of the best quality.
“Human Initiative ensures that Qurbani is conducted in accordance with religious law by selecting healthy animals of sufficient age,” Romi stated.
The programme offers special early bird schemes, massive discounts (flash sales), and special prices to enable more people to participate.
Payment processes are made flexible through online services or offline at the nearest Human Initiative branch offices.
In its distribution, the Qurbani programme targets areas with limited food access, including remote regions and disaster-affected zones. Human Initiative’s field teams distribute the sacrificial meat directly to ensure more equitable and targeted distribution.
This year, the Qurbani distribution targets 145 regions covering 134 districts and cities across 27 provinces in Indonesia. The distribution scope includes Sumatra, Java, Kalimantan, Sulawesi, Papua, and island regions such as Nusa Tenggara and Maluku.
Not only domestically, Human Initiative is also distributing Qurbani to 11 countries, namely Palestine, Jordan, Egypt, Somalia, Kenya, Tanzania, Uganda, Nigeria, the Philippines, Thailand, and Myanmar.
These regions were selected based on the community’s needs for limited food access.
Human Initiative hopes that this programme can serve as a bridge of goodness that not only brings benefits to the recipients of the sacrificial meat but also helps improve the welfare of local breeders in various areas.