Human behavior depicted in commercials

Human behavior depicted in commercials

From Kompas

TV commercials are so astonishing in terms of their style and language that I, as a viewer, often wonder whether I am still in Indonesia, a highly cultured country renowned for its polite and religious people and their customs and mores.

Laden with sexual suggestiveness, today's TV commercials are expressed in vulgar and almost pornographic language. Sometimes, judgment on behalf of the censors seems to be lacking. One commercial shows a child who does not respect his parents, while another depicts a child grabbing food from someone older than he is, or portrays a parent relishing some delicious food, while his child simply looks on with his mouth watering.

I am not opposed to commercials or advertisements in general, but besides conveying the message, they should also take into account different levels of age, moral norms, ethics, etiquette and religious values.

To ensure that these criteria are complied with, the relevant authorities should subject all ads in the print and electronic media to their supervision.

AMRIL THAHER

Jakarta