Huawei Cloud Core Network Embraces New Era of Experience-Based Customer Monetisation
Barcelona, Spain – In 2025, monetisation of 5G-A enabled customer experience has achieved significant advancement. Supported by industry and technological developments, this concept has progressed from early implementation stages to large-scale commercial deployment. To date, more than 45 million users in China have adopted this service. This initiative has helped telecommunications operators transform from basic communications service providers into experience-based service providers. Over the past year, the primary focus has centred on three key areas: enhancement of network capabilities, innovation of business models, and development of ecosystem collaboration. Working alongside GSMA Foundry and more than 10 leading operators worldwide, Huawei has achieved initial results in developing and piloting various new business models.
From a network capability perspective, Huawei has introduced intelligent technology into the packet core network, enabling the network to comprehend user experience in real-time and measure it based on Quality of Experience (QoE) rather than merely Key Performance Indicators (KPI). Based on practical implementations in China, Huawei has introduced “five capabilities”: customer experience definition, network quality assurance, product promotion, consumer perception, and service provisioning estimation. These five capabilities help operators achieve an integrated and sustainable customer experience monetisation system.
From a business model perspective, Huawei continues to develop business design concepts. Experience-based customer privilege features are now integrated into primary packages and offered as add-on services. For example, experience-based privileges have been incorporated into Diamond VIP and Platinum VIP user packages. This approach increases premium customer loyalty whilst driving service package upgrades. Additionally, operators have launched situation-specific packages, such as for high-speed rail travel or when customers are in crowded stadiums. This approach helps operators meet demand-based needs whilst increasing Average Revenue Per User (ARPU).
From an ecosystem collaboration perspective, most terminal devices already support static MyLogo display. In 2025, Huawei is collaborating with Huawei Device Company and China Mobile Group Device Company to evolve MyLogo from static to interactive display. Pilot trials have been conducted in Henan and Zhejiang provinces. Going forward, MyLogo will serve as a gateway for experience monetisation and intelligent marketing programmes.
Huawei will continue to introduce artificial intelligence capabilities into the packet core network to enhance network intelligence. Additionally, Huawei is developing new solutions such as Media Relay and Mobile Home to unlock new business valuation potential for operators and achieve greater success.
We look forward to meeting at MWC Barcelona 2026 and collaborating to build smarter networks and a future focused on experience.