Barcelona, Spain \u2013 In 2025, monetisation of 5G-A enabled customer\nexperience has achieved significant advancement. Supported by industry\nand technological developments, this concept has progressed from early\nimplementation stages to large-scale commercial deployment. To date,\nmore than 45 million users in China have adopted this service. This\ninitiative has helped telecommunications operators transform from basic\ncommunications service providers into experience-based service\nproviders. Over the past year, the primary focus has centred on three\nkey areas: enhancement of network capabilities, innovation of business\nmodels, and development of ecosystem collaboration. Working alongside\nGSMA Foundry and more than 10 leading operators worldwide, Huawei has\nachieved initial results in developing and piloting various new business\nmodels.<\/p>\n
From a network capability perspective, Huawei has introduced\nintelligent technology into the packet core network, enabling the\nnetwork to comprehend user experience in real-time and measure it based\non Quality of Experience (QoE) rather than merely Key Performance\nIndicators (KPI). Based on practical implementations in China, Huawei\nhas introduced \u201cfive capabilities\u201d: customer experience definition,\nnetwork quality assurance, product promotion, consumer perception, and\nservice provisioning estimation. These five capabilities help operators\nachieve an integrated and sustainable customer experience monetisation\nsystem.<\/p>\n
From a business model perspective, Huawei continues to develop\nbusiness design concepts. Experience-based customer privilege features\nare now integrated into primary packages and offered as add-on services.\nFor example, experience-based privileges have been incorporated into\nDiamond VIP and Platinum VIP user packages. This approach increases\npremium customer loyalty whilst driving service package upgrades.\nAdditionally, operators have launched situation-specific packages, such\nas for high-speed rail travel or when customers are in crowded stadiums.\nThis approach helps operators meet demand-based needs whilst increasing\nAverage Revenue Per User (ARPU).<\/p>\n
From an ecosystem collaboration perspective, most terminal devices\nalready support static MyLogo display. In 2025, Huawei is collaborating\nwith Huawei Device Company and China Mobile Group Device Company to\nevolve MyLogo from static to interactive display. Pilot trials have been\nconducted in Henan and Zhejiang provinces. Going forward, MyLogo will\nserve as a gateway for experience monetisation and intelligent marketing\nprogrammes.<\/p>\n
Huawei will continue to introduce artificial intelligence\ncapabilities into the packet core network to enhance network\nintelligence. Additionally, Huawei is developing new solutions such as\nMedia Relay and Mobile Home to unlock new business valuation potential\nfor operators and achieve greater success.<\/p>\n
We look forward to meeting at MWC Barcelona 2026 and collaborating to\nbuild smarter networks and a future focused on experience.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/huawei-cloud-core-network-embraces-new-era-of-experience-based-customer-monetisation-1772165527", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }