HP reveals memory costs reach 35 per cent of total PC component expenses

Jakarta — Technology company HP has announced that the most significant increase in personal computer (PC) component costs is now occurring in memory, with RAM estimated to account for approximately 35 per cent of the total production cost of a single PC unit.

According to reporting from Engadget, HP Chief Financial Officer Karen Parkhill stated during the company’s latest financial performance presentation that in the previous quarter, memory costs remained in the range of 15–18 per cent of the total component costs for PC production. However, current projections indicate this figure will increase to approximately 35 per cent.

Parkhill also confirmed that one of the company’s responses to these rising costs is to adjust the selling prices of its products.

PC device price increases are expected to become more pronounced during 2026, with the RAM crisis identified as one of the primary drivers. HP interim Chief Executive Officer Bruce Broussard stated that the company believes the market will ultimately find equilibrium.

For the present, the company is working to add new suppliers and expand sourcing options for memory components at more affordable costs.

This development comes amid various signals from the industry. Other technology companies such as Dell have previously stated that some consumers have not yet considered AI features as a primary factor in PC purchasing decisions.

The surge in demand from the AI industry has also impacted global supply chains. Memory manufacturers such as Micron have reportedly shifted their focus from consumer brands to business-to-business (B2B) markets to meet industry demands.

In addition to memory, other components such as graphics processing units (GPUs) are also experiencing supply pressure due to high demand for artificial intelligence infrastructure development.