How to Choose a Study Programme in the Digital Era: Focusing on Job Prospects and Industry Needs
Choosing a study programme is no longer a simple decision based solely on trends or the prestige of a university. In the digital era, the choice of degree should consider industry needs, future skills, and readiness to face a rapidly changing labour market. This decision forms the foundation of long-term career directions.
Developments in technologies such as artificial intelligence (AI), big data, and cloud computing have shifted the structure of work across many sectors. Digital transformation in business also accelerates the need for workers who master technology and digital creativity. Therefore, choosing a study programme should not be guided solely by the degree, but also by the relevance of competencies to the future labour market.
Muhamad Tabrani, the head of UBSI’s Kaliabang Campus in Bekasi, says an important first step is to recognise one’s own interests and talents while also understanding the needs of the industry.
The right study programme generally offers broad employment prospects, a curriculum based on digital skills, and a tangible link to workplace practice. Fields such as software development, data analysis, AI, and digital marketing are examples of areas with steadily increasing career growth.
In response to these needs, Universitas Bina Sarana Informatika (UBSI), as a Creative Digital Campus, offers a range of study programmes relevant to the development of the digital industry.
In the Faculty of Engineering and Informatics, the available study programmes are Informatics, Information Systems, Information Technology, Software Engineering, Industrial Engineering, and Electrical Engineering. These programmes equip students with core competencies such as programming, application development, data analytics, and applied technological innovation.
UBSI’s Informatics Programme, for instance, focuses on analysis, design, and implementation of computing solutions for the needs of industry and the creative economy. Its graduates are prepared to pursue careers as software developers, data scientists, and AI engineers whose demand is continually growing.
“UBSI’s Information Systems Accounting combines digital technology with modern business practices and financial reporting, while the Software Engineering programme prepares students to become system developers aligned with industry needs,” he said in a press release issued in Bekasi on Thursday (5 March 2026).
According to him, besides technology-focused fields, UBSI also develops programmes in the Faculty of Economics and Business and the Faculty of Communications and Language. Students are equipped with digital business competencies, multimedia communication, and digital marketing strategies relevant to the Industry 4.0 ecosystem.
“Choosing a study programme should be based on future direction, not merely following a passing trend. Prospective students should view the major in terms of industry needs and technological advances. The right programme will form the foundation of a long-term career, not just a ticket to obtain a degree,” he said.
Choosing an ideal study programme means bringing together personal interest with the demands of the times. A curriculum aligned with industry, digital learning facilities, networks with the business world, and flexible teaching modes are important factors to consider. Data-driven decisions and prospects are much stronger than simply following fashionable trends.
“Higher education is a strategic investment. The right study programme helps build a career foundation that can withstand technological change. With adaptive curricula, modern facilities, excellent accreditation status, and options for regular and in-service classes, UBSI as a Creative Digital Campus becomes one of the technology- and digital creativity-based university choices,” said Tabrani.
For information, new student registration and study programme choices can be accessed via the official PMB UBSI page at https://pmbubsi.id/pmb as a starting step to plan a more directed academic and professional future.