Hong Kong International Licensing Show and Asian Licensing Conference conclude successfully

Thu, 30 Apr 2026, 20:17 WIB | Source: ANTARA_EN | Business

Bahasa Indonesia

Category

contact

Home

Press Release

Hong Kong International Licensing Show and Asian Licensing Conference conclude successfully

April 30, 2026 20:17 GMT+700

HKTDC logo

E-commerce, location-based entertainment and emotional economy among latest licensing trends

Hong Kong (ANTARA/ACN Newswire) -

Asia’s annual flagship licensing events, the

Hong Kong International Licensing Show

and the

Asian Licensing Conference

, concluded successfully today. Organised by the

Hong Kong Trade Development Council

(HKTDC), the three-day extravaganza for the licensing trade ran from 27 to 29 April, attracting more than 330 exhibitors and showcasing over 600 brands and licensing projects. The

Asian Licensing Conference

brought together some 20 international licensing experts to explore key industry topics, including global licensing trends and the industry outlook, intellectual property (IP) licensing strategies for overseas expansion, sports licensing, location-based entertainment, food and beverage licensing, and creative marketing strategies. The two events served as cross-regional and cross-sectoral business expansion platforms across multiple categories, creating global business opportunities for participants and promoting regional IP trade development.

Jenny Koo,

Deputy Executive Director

of the HKTDC

, said: “Under the support of the national 15th Five-Year Plan, Hong Kong continues to deepen its role as a regional IP trading hub. As one of Asia’s most mature licensing markets, the city boasts a well-established industry ecosystem, with the licensing sector serving as a core engine for IP trade. We are pleased to see licensing applications expanding from traditional character merchandising to cover location-based entertainment, food and beverage, e-commerce and a host of other fields, forming a complete licensing industry chain that helps to create more business opportunities for the industry globally.”

In response to the rapid development and growing popularity of e-commerce, this year’s Licensing Show introduced the new

IP and

ommerce Support Services

one

. In collaboration with the E-commerce Association of Hong Kong, Hong Kong eCommerce Supply Chain Association and the Hong Kong Federation of E-Commerce, the zone hosted multiple workshops on building online shops, digital marketing and livestream commerce, helping small and medium-size enterprises (SMEs) capitalise on e-commerce to sell their IP products globally.

Among the participants was Digitify Online Growth, an e-commerce platform specialising in digital marketing and e-commerce operation solutions. Kay Leung from the company said: “The greatest value of this new dedicated zone lies in ‘promotion’ and ‘education’. In the current economic climate, industries across different sectors are actively seeking new avenues to expand their business. This zone serves as an essential foundation for SMEs, raising awareness of how to effectively leverage e-commerce as a springboard to promote their brands and sell their IP products to the global market.” Prof. Charles Ng from another exhibitor, StarLite IPC Limited, said: “This year’s Licensing Show has truly played the role of an ‘all-rounded accelerator’ in driving industry growth. During this critical period of economic recovery in the Asian market, the show has successfully brought together leading licensors, licensing agents and brand owners from around the world, providing an efficient business matchmaking platform for IP licensing-focused enterprises like ours.”

Commenting on the impact of the new

IP and

ommerce Support Services

one, Jenny Koo

said: “This aligns well with the direction of the Hong Kong SAR Government’s policy to enhance the competitiveness of Hong Kong SMEs in relation to cross-border e-commerce. The HKTDC will continue to provide an ideal platform for the global licensing industry to showcase more diversified brand licensing projects, strengthening Hong Kong’s position as an international licensing hub.”

The Licensing Show continued to feature the

DLAB Hong Kong Pavilion

, bringing together nearly 40 exhibitors to showcase multiple Hong Kong original brands and IPs. Among them, local designer Kirsten Lie presented her original IPs and secured collaboration opportunities with overseas shopping malls. She said: “The current negotiations are highly encouraging, with enthusiastic responses all around. We are now in serious discussions with two overseas shopping malls and will meet with their senior management next week to move the partnership forward.” Another participating designer, James Ho, said “This year’s Licensing Show provides an excellent brand promotion platform for local designers, enabling us to reach and engage with potential partners from diverse sectors on a broad scale.” In addition, this year’s

Hong Kong Licensing

Force Showcase

featured The Hang Seng University of Hong Kong, Hong Kong Baptist University and The Hong Kong Polytechnic University, with the newly participating Hong Kong Design Institute joining to showcase creative designs by emerging local talents.

Key topics at this year’s

Asian Licensing Conference

included how non-traditional toy IPs resonate with young consumers in the emotional economy along with new development models for food and beverage licensing. George Wood, Managing Director of The Luna Entertainment Group, shared on location-based entertainment during the session, saying:

View JSON | Print