Hero encyclopedia

Thu, 08 Dec 1994 | Source: WYS

Hero encyclopedia

From Kompas

I was interested in the Hero (Supermarket) promotion drive, which offered the customer an encyclopedia for only Rp 500 after making a minimum purchase of Rp 20,000.

At the end of September 1994 I was shopping at Hero, Tomang, West Jakarta. My total purchase showed over Rp 20,000 and I asked for the promised encyclopedia as I paid the bill at the cashier. I was very disappointed to hear that the encyclopedias had "run out" and that the prize system was "no longer valid."

If that was the case, why didn't the management inform the customers? In fact, the brochure says that the promotion will last from Sept. 26, 1994 till Feb. 26, 1995. What about Hero's slogan: We give you more for your money. Is this still valid?

E. HARTONO

Jakarta

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