Gold Investment Interest Rises as BSI Bullion Customers Soar by 400 Percent

Gold investment interest continues to rise amid global economic uncertainty. This is reflected in the more than 400 percent surge in the number of customers of the bullion bank service of PT Bank Syariah Indonesia (Persero) Tbk (BSI) since the service was launched in February 2025. BSI President Director Anggoro Eko Cahyo said the bullion bank service not only strengthens the company’s gold business but also broadens access to gold investment that is simpler and more inclusive. “The bullion bank marks an important milestone for BSI in strengthening the national sharia economy ecosystem. We want gold to be not only a hedge instrument but also part of a productive and inclusive financial system,” Anggoro said in a written statement on Sunday, 8 March 2026. The programme was inaugurated by President Prabowo Subianto on 26 February 2025 after the Financial Services Authority (OJK) granted bullion business licences to BSI and Pegadaian. The bullion service’s digital accessibility and sharia-based nature has made gold investment more attractive to a broad range of segments. This is evident from the increased participation of the younger generation in gold investment at BSI. The share of gold customers from Generation Z rose from 24 percent to 32 percent. Overall, the number of BSI customers in 2025 increased by more than 2 million to more than 23 million customers, the highest since the 2021 merger of the sharia banks. In addition to increasing the customer base, bullion services have significantly driven growth in BSI’s gold business. To date, the company’s total gold under management has reached 22.5 tonnes. Anggoro explained that the presence of bullion bank completes the BSI gold service ecosystem, which previously included products such as cicil emas and gadai emas. With bullion bank, BSI now offers integrated gold services ranging from gold trading, gold savings, cicil emas (gold instalments), gadai emas (gold pawning), to BSI Gold products. He also stressed that all gold transactions at BSI are conducted in accordance with Sharia principles, backed by the underlying physical gold stored in the company’s storage facility. “We are not allowed to sell goods we do not own. Therefore, all gold transactions at BSI are ensured to have an underlying physical gold stored in our vault,” Anggoro said.