GIPI designs Bali tourism management starting from airport arrival
Badung (ANTARA) - The Indonesian Tourism Industry Association (GIPI) Bali is designing a new tourism governance model for Bali that ensures services begin from the moment tourists arrive at the airport.
“We must manage their journey comprehensively from start to finish, beginning with arrival at the airport, movement within the destination, the quality of services they experience, and the sense of safety and comfort during their stay—all integrated into one system,” said Chairman of GIPI Bali, Ida Bagus Agung Partha Adnyana.
Gus Agung, in Badung Regency on Monday, explained that this new governance is for the future of Bali’s tourism.
This is because, currently, it is no longer the number of visits that serves as the benchmark, but how tourists gain experiences from their journey on the Island of the Gods.
The parent association of tourism businesses in Bali emphasised that Bali does not lack tourists, so the challenge is no longer about numbers but about experiences to ensure tourists return.
According to GIPI Bali, the industry has so far been too focused on promotion, and in the new governance, it must also focus on management.
“The future of tourism is experience management. Our first strategy is arrival strategy; holiday satisfaction starts at the airport. The second is comfort zones, where density naturally disappears,” said Gus Agung.
In this tourism governance for Bali for 2026-2030, Bali’s destinations will be divided into quiet zones, cultural zones, recreation zones, and adventure zones, so that density will be distributed.
After ensuring comfort in the destinations, the next step is to ensure destination cleanliness, with the target that tourists no longer see rubbish.
The fourth governance aspect is safety certification, where Bali Island sets a standard, such as using ISO for service, safety, and environment.
“Our final strategy is mobility control, so the number of tourists remains the same or increases but congestion decreases. We are organising everything after agreement from industry colleagues,” said the Chairman of GIPI Bali.