Gen Z Shops the Most During Ramadan and Eid

Generation Z (Gen Z) has become the main driver of the consumption surge during Ramadan up to Eid al-Fitr 2026. Amid global pressures, spending by this young age group has grown the highest compared to other generations. Data from Mandiri Institute records that Gen Z consumption increased by 4.4 per cent. This figure surpasses millennials, which grew by 3 per cent, and Gen X at 1.4 per cent. This increase has also propelled overall consumption. The Mandiri Spending Index (MSI) was recorded to rise by 2.9 per cent compared to the period before Ramadan, slightly higher than last year’s achievement. Bank Mandiri Chief Economist Andry Asmoro said the spending surge was driven by the momentum of holiday allowance (THR) disbursements. “The middle class has become the main driver of accelerated spending, especially during the THR period,” Andry stated in a written remark on Thursday (16/4/2026). In terms of categories, non-essential spending experienced the highest increase. Fashion grew by 6.4 per cent, personal care by 4.9 per cent, and electronics by 4.7 per cent. This trend indicates increasing public confidence to shop beyond basic needs. Consumption patterns have also shifted compared to last year, which focused more on basic necessities. Overall, domestic consumption remains the main pillar of national economic growth. Looking ahead, the role of Gen Z and the middle class is expected to remain dominant in maintaining the pace of public spending.