Gen Z Dominates AI-Based Property Search

JAKARTA — Indonesia’s property industry is experiencing dynamic development. On one hand, demand for landed housing remains popular, but on the other hand, the way people access information has changed radically.

Rumah123 recorded 20 million visits in just the first three months of 2026. This reinforces that market confidence in digital data is now at its highest point.

The platform also revealed findings that dispel the stigma that young people are reluctant to own assets. This demonstrates growing financial awareness emerging earlier compared to the previous decade.

Rumah123 CEO Wasudewan views this phenomenon as a major responsibility for platform providers to deliver experiences that are concise yet accurate.

“Over the past 19 years, Rumah123 has evolved into a solid ecosystem platform. Our commitment remains steadfast in providing transparent experiences, whilst empowering agents, developers, and banks to accelerate their business through technology,” Wasudewan said, as quoted by Kompas.com on Tuesday (17 March 2026).

Tangerang remains the “favourite” with the highest demand reaching 14.5 per cent, outperforming established areas such as South Jakarta and West Jakarta.

From a pricing perspective, the market below Rp400 million still leads searches at 17.3 per cent, indicating that entry-level segmentation remains the primary driver of industry growth amid economic uncertainty.

Technical innovations such as the Property Price Map have become an important tool this year. This interactive data visualisation feature allows consumers to navigate market prices intuitively before deciding to invest, a crucial step to minimise information asymmetry in the property market.

“Going forward, we believe AI will play an important role in transforming how people find and evaluate properties. We see a future where the process of acquiring a home becomes more personal and efficient, whilst opening new growth opportunities for the entire ecosystem,” stressed Darius.