Fishery Entrepreneurs Urged to Implement Stelina to Expand Global Market Access
The Ministry of Marine Affairs and Fisheries (KKP) is inviting fishery entrepreneurs to start using “Stelina” or the National Fish Traceability and Logistics System so that captured fish can more easily enter and compete in the global market.
Deputy Minister of Marine Affairs and Fisheries Didit Herdiawan Ashaf explained that the criteria for flagship products in the international market have shifted. Currently, physical quality alone is not sufficient if it is not accompanied by proof of legality and sustainability.
“Fishery products that are needed now are no longer just high-quality products, but also those originating from a legal, transparent, traceable supply chain that upholds principles of sustainability and social responsibility,” said Didit in a press statement in Jakarta on Friday (10/4/2026).
According to him, along with increasing environmental awareness, global consumers now demand detailed information regarding the origin of products, fishing methods, and the impact of aquaculture on ecosystems.
Stelina, he continued, serves as an instrument to record every stage of the fish’s journey transparently.
The KKP previously held the Seafood Traceability Technical Alignment and Industry Engagement Workshop on 8 April 2026.
This forum aims to align technical understanding between the government and business actors regarding the importance of traceability systems in winning the trust of international buyers.
According to Didit, this tracking system will also be implemented in the Red and White Fishermen’s Village so that fishermen’s catches in villages are not only sold in the local market but also have a clear traceability profile to penetrate export markets.
Acting Director General of Strengthening the Competitiveness of Marine and Fishery Products Machmud explained that Stelina operates on the basis of interoperability between systems. The end product is QR Code technology that summarises data from upstream to downstream.
“This system provides a comprehensive overview to consumers and at the same time dispels negative issues that Indonesian fishery products come from illegal fishing practices or methods that damage the environment,” said Machmud.