Ferrari Plans to Sell Certified Used Cars in Indonesia
JAKARTA, KOMPAS.com – The luxury car market is not only about new units. In the supercar segment, pre-owned cars actually have their own market, especially for consumers who want to enter the Ferrari world with more varied options. Observing this potential, the authorised Ferrari dealer in Indonesia, Ferrari Eurokars, introduced the Ferrari Approved programme. This scheme is the official used-car certification from the manufacturer, ensuring each unit continues to meet Ferrari’s technical and quality standards. Unlike ordinary used-car transactions, every unit in this programme must pass up to 201 inspections conducted by Ferrari-trained technicians. Cars that pass inspection will receive an official 12-month warranty. This coverage applies to vehicles up to 15 years of age or with a mileage of up to 120,000 km. Ferrari also offers warranty extension options, including the POWER16 programme which protects major components such as the engine and gearbox up to 16 years. For hybrid models, there is a battery protection scheme in line with the vehicle age. In addition, prospective buyers can browse available units through Ferrari’s official digital platform. Consumers are also still offered personalisation through the Ferrari Genuine Configurator, from exterior and interior details to carbon fibre components.
Amid the launch of the programme, Nini Chiandra, General Manager of PT Eurokars Prima Utama, Ferrari Indonesia, assessed that this year’s market condition remains dynamic, largely due to external factors such as the global economic situation and geopolitics.
“If asked about the challenges, perhaps now it’s not only Ferrari alone. All brands feel the current conditions,” said Nini in Jakarta, Wednesday (4 March 2026).
Nevertheless, she notes that the luxury segment has a degree of resilience. In her view, Ferrari’s strong brand image remains an important capital to stabilise the market.
On the performance of sales this year, Nini does not want to speculate yet.
“This year we’re just starting; we haven’t even reached three months. So it’s too early to talk numbers. But of course our hope is to be better than last year,” she said.
She also notes that Ferrari’s customer profile in Indonesia is increasingly diverse. Not dominated by senior collectors anymore; younger buyers are emerging.
“Now it’s varied; there are Millennials, and those of mature ages. Our hope is that from the young to the old, still Ferrari,” she said.
To face an unsettled market, the strategy is simple: widen the approach to potential customers.
“If usually we knock on 10 houses, perhaps now we must knock on 100 houses. Never give up,” said Nini.