Export standard mapping key to BSN driving MSMEs into global markets

Bandung (ANTARA) - The National Standardization Agency (BSN) is strengthening export standard mapping based on target countries’ requirements to help Micro, Small, and Medium Enterprises (MSMEs) more easily enter global markets.

BSN Accreditation Deputy Wahyu Purbowasito said the initial step is identifying export destination countries before determining the standards businesses must meet.

“If we look at overseas, we analyse what standards they require. We identify the target export destinations and then analyse,” he said.

He explained that BSN assesses technical requirements needed for products to be accepted in those markets once the destination country is set.

“Once we know the export destination, we analyse what requirements and standards are needed,” he added.

Purbowasito added that based on this mapping, BSN designs adjustments to enable businesses to meet export market standards.

“We’ll design them to meet those requirements,” he said.

He noted BSN also partners with certification bodies with international networks to expedite standard compliance and certification issuance for businesses aiming to export.

“After that, we collaborate with certification agencies with overseas branches to ensure compliance so certificates can be issued for export,” he said.

According to him, this approach is part of BSN’s efforts to expand MSME market access through more adaptive standards aligned with global needs.

BSN records approximately 5,940 product types in Indonesia, but only around 18.5% or 1,099 products have implemented the Indonesian National Standard (SNI).

Of these, about 204 products have successfully entered export markets, and around 50% of national standards reference international standards, ensuring alignment with global requirements.

However, the agency noted that even standardised products still require adjustments to meet specific target country requirements for export success.