Bandung (ANTARA) - The National Standardization Agency (BSN) is\nstrengthening export standard mapping based on target countries\u2019\nrequirements to help Micro, Small, and Medium Enterprises (MSMEs) more\neasily enter global markets.<\/p>\n
BSN Accreditation Deputy Wahyu Purbowasito said the initial step is\nidentifying export destination countries before determining the\nstandards businesses must meet.<\/p>\n
\u201cIf we look at overseas, we analyse what standards they require. We\nidentify the target export destinations and then analyse,\u201d he said.<\/p>\n
He explained that BSN assesses technical requirements needed for\nproducts to be accepted in those markets once the destination country is\nset.<\/p>\n
\u201cOnce we know the export destination, we analyse what requirements\nand standards are needed,\u201d he added.<\/p>\n
Purbowasito added that based on this mapping, BSN designs adjustments\nto enable businesses to meet export market standards.<\/p>\n
\u201cWe\u2019ll design them to meet those requirements,\u201d he said.<\/p>\n
He noted BSN also partners with certification bodies with\ninternational networks to expedite standard compliance and certification\nissuance for businesses aiming to export.<\/p>\n
\u201cAfter that, we collaborate with certification agencies with overseas\nbranches to ensure compliance so certificates can be issued for export,\u201d\nhe said.<\/p>\n
According to him, this approach is part of BSN\u2019s efforts to expand\nMSME market access through more adaptive standards aligned with global\nneeds.<\/p>\n
BSN records approximately 5,940 product types in Indonesia, but only\naround 18.5% or 1,099 products have implemented the Indonesian National\nStandard (SNI).<\/p>\n
Of these, about 204 products have successfully entered export\nmarkets, and around 50% of national standards reference international\nstandards, ensuring alignment with global requirements.<\/p>\n
However, the agency noted that even standardised products still\nrequire adjustments to meet specific target country requirements for\nexport success.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/export-standard-mapping-key-to-bsn-driving-msmes-into-global-markets-1780146497", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }