Eid Decoration Stalls at Asemka Market Thronged with Shoppers as Eid al-Fitr Approaches
Jakarta — As Eid al-Fitr approaches, rows of decoration stalls at Asemka Market on Jalan Pintu Kecil, Taman Sari, West Jakarta, are experiencing a surge in shoppers.
Residents are purchasing various Eid-themed ornaments to decorate their homes and create a more festive atmosphere for the religious holiday.
Ornaments in the shape of ketupat (rice cakes), crescent moons, and banners reading “Happy Eid al-Fitr” hang in front of stalls, attracting the attention of visitors passing through the wholesale market.
An observation on Friday, 13 March 2026, noted approximately 15 stalls selling Eid decorations in the area. Despite this, buying and selling activities remain brisk at the open stalls. Numerous shoppers pause to select hanging ketupat ornaments, crescent moon-shaped lights, and Eid greeting banners displayed at the front of the shops.
At one stall, the vendor displays lantern-shaped hanging ornaments as well as crescent moon ornaments made of plastic layered with glossy paper.
These decorations are typically installed on house doors, living rooms, or terraces to mark the arrival of the Eid season.
The price of decorations sold at Asemka Market varies depending on size and type. For Eid decoration hangings, vendors offer prices starting from approximately Rp 20,000 to Rp 45,000 per item.
Beyond hanging ornaments, several other decorations are displayed in large cardboard boxes in front of stalls, such as wall ornaments featuring mosque images, calligraphy writing, and large ketupat ornaments.
One decoration vendor in the area is Hamka, 42. He has been selling seasonal decorations at Asemka Market for nearly 12 years.
“In the early Ramadan period, business is usually ordinary. But from 14 days to seven days before Eid, it typically gets very busy,” Hamka said when met at his stall on Friday.
He noted that the decorations sold at his stall are quite diverse, ranging from simple ornaments to decorations designed for family photo purposes.
“Currently, the most sought-after items are hanging ketupat ornaments, ‘Happy Eid al-Fitr’ banners, Arabic calligraphy, and Eid photo backdrops for family pictures,” said Hamka.
Several decorations sold at his stall include hanging ketupat ornaments made of plastic and synthetic weaving, Eid banners reading “Happy Eid al-Fitr” or “Taqabbalallahu minna wa minkum,” LED lights shaped like crescent moons and stars, wall calligraphy with wooden or plastic frames, and Eid backdrops for decorating living rooms or family photo spots.
According to Hamka, the trend of Eid decorations is now shifting from simple ornaments towards more aesthetic decorations.
“Now many people create Eid photo spots at home. So decorations are not just for hanging but also as a backdrop for family photos or guests who visit,” he said.
Hamka mentioned several price ranges for decorations sold at his stall, including small ketupat ornaments starting from Rp 8,000 to Rp 15,000 per item and large ketupat ornaments from Rp 20,000 to Rp 35,000.
Additionally, Eid banners are sold from Rp 30,000 to Rp 60,000, LED lights from Rp 25,000 to Rp 70,000, wall calligraphy from Rp 50,000 to Rp 120,000, and Eid backdrops from Rp 90,000 to Rp 180,000.
Some shoppers even purchase decorations in large quantities for use in various locations.
“Sometimes there are also those who buy in bulk for decorating offices, schools, or halal bihalal events,” said Hamka.
According to him, during busy periods, sales can reach 100 to 150 decorations in a single day.
“When it is very busy, daily turnover can reach Rp 1 million to Rp 2 million,” he said.
This figure is far higher compared to regular days outside the Eid season.
“During non-Eid or Christmas seasons, turnover is approximately Rp 500,000 per day,” said Hamka.
According to Hamka, some vendors only open their stalls temporarily during the Ramadan month.