Eid 2026 projected to boost UMKM revenue fourfold

Jakarta — Indonesia’s Ministry of Micro, Small and Medium Enterprises (UMKM) estimates that the Eid 2026 holiday season will boost UMKM revenue by up to fourfold compared to ordinary days.

Temmy Satya Permana, Deputy for Small Business at the UMKM Ministry, told media in Jakarta on Tuesday that average daily UMKM revenues, typically around 1 million rupiah, are projected to surge to 4 million rupiah during Eid.

According to Temmy, the revenue increase is driven by the Eid holiday migration period, which brings millions of potential consumers across various population movement points.

“With such significant data on prospective consumers and incoming visitors, UMKM—particularly those operating in public infrastructure, tourist destinations, and shopping centres in major cities—must capitalise on this opportunity,” he said.

He noted that, citing data from the Ministry of Transport (Kemenhub), the number of holiday travellers in 2026 is projected to decrease slightly compared to 2025, from 143 million to 144 million people, with estimated money circulation reaching 175–190 trillion rupiah.

Bank Indonesia is also preparing 185 trillion rupiah in cash for Eid currency exchanges.

The Transport Ministry predicts that 76.2 million people will travel using private vehicles and stop at major rest areas.

Meanwhile, 23.2 million people are expected to use public transport, 6.4 million will travel via ports, 4.98 million via airports, and 2.12 million via train stations.

Of the total travellers, approximately 68.9 per cent of journeys are projected to occur on Java Island, with a volume reaching 199 million movements.

The UMKM Ministry identifies fashion and food and beverages as the leading UMKM sectors during Eid, expected to be the primary focus of consumer spending.

Temmy added that the government continues to promote the use of public infrastructure for UMKM operations.

Government policy requires every public infrastructure operator—including airports, terminals, ports, train stations, and toll road rest areas—to allocate a minimum of 30 per cent of space to UMKM. This requirement is regulated under Government Regulation Number 7 of 2021 as an effort to expand market access and strengthen the grassroots economy.