During Ramadan, Beauty Products, FMCG, and Electronics Dominate Transactions via Flip Deals
The momentum of Ramadan 2026 is once again driving an increase in domestic consumption in Indonesia. Bank Indonesia records that economic growth in the first quarter of 2026 was supported by domestic demand, with household consumption rising in line with the momentum of National Major Religious Days (HBKN), bolstered by THR disbursements, government social spending, and various other incentives.
In line with this trend, Flip, Indonesia’s leading digital finance platform, has recorded a significant increase in user activity during the Ramadan period, particularly through Flip Deals—a cashback feature integrated with Indonesia’s largest e-commerce platforms.
Based on Flip’s internal data, during Ramadan, the number of daily users transacting increased by around 23%, while total daily transactions grew by about 31%. The daily transaction value also rose by approximately 42% compared to the non-Ramadan period, reflecting heightened shopping activity among users during this time.
“Ramadan is always an important moment for Indonesian society to shop and meet daily needs. Interestingly, we see users increasingly relying on Flip for more economical shopping through Flip Deals,” said Winardi Cristian, Head of Marketing at Flip.
During the Ramadan period, the three categories with the highest transactions on Flip Deals were beauty products, FMCG, and electronics. This aligns with the February 2026 Real Sales Index, estimated to grow 6.9% year-on-year and 4.4% month-on-month, driven by increased sales in various goods groups such as household appliances, clothing, and accessories.
In addition to retail categories, increased activity was also evident in other lifestyle needs. Safaraya, the umrah travel marketplace platform within the Flip ecosystem, recorded a 21% increase in interest during Ramadan compared to the non-Ramadan period. This indicates that the Ramadan momentum is driving a broader spectrum of shopping—from daily needs to more aspirational expenditures.
“Looking ahead, we see Flip’s role expanding further. From initially being known as a free interbank transfer service, we are now continuously developing to meet users’ needs in managing daily finances—from sending money, shopping, to saving and investing,” added Winardi.
Launched in April 2025, Flip Deals is part of Flip’s strategy to expand its role from a transfer service to a platform relevant to everyday financial activities. Through this feature, users can enjoy extra cashback on various popular e-commerce platforms, making transactions more efficient and affordable.