Don't Rush: Take a 10-Second Pause to Avoid Being Scammed During Online Shopping

JAKARTA, KOMPAS.com - The ease of access to digital transactions often leads the public to make hasty decisions. Behind this convenience lies the risk of fraud that constantly lurks due to low consumer vigilance. The Ministry of Trade (Kemendag) highlights the public’s tendency towards impulsive behaviour in recent times. “The JEDA concept serves as one of the preventions against consumer losses,” said Immanuel Sibero Tarigan during a Blibli press conference in Jakarta on Tuesday (28/4/2026). For information, JEDA stands for “Jangan reaktif, Evaluasi informasi, Double check, dan Ambil keputusan dengan tenang” [Don’t react, Evaluate information, Double check, and Decide calmly]. This campaign encourages the public to pause for a moment for 10 seconds before responding to something or pressing the payment button. The Director of Consumer Empowerment at the Directorate General of Consumer Protection and Orderly Trade of Kemendag sees the initiative to take a brief pause before paying for goods as very important. This step aligns with the government’s ongoing efforts to protect the rights of the wider public in the digital ecosystem. Government data indicates that the virtual trading space remains highly vulnerable to fraudulent practices. Cases of disputes and financial losses experienced by buyers continue to dominate daily reports every year, proving that the level of transaction security literacy still needs to be improved. Based on Kemendag’s records for 2023, out of a total of 7,787 complaints received from all channels, nearly all stemmed from transactions via gadgets. “From consumer complaints, actually 99 percent are related to online transactions,” Immanuel revealed. A survey by the Indonesian Internet Service Providers Association (APJII) shows that 22.12 percent of Indonesian internet users have experienced online fraud. The high level of vulnerability requires extra vigilance from all parties. Blibli’s Head of PR, Nazrya Octora, also presented additional data regarding the magnitude of virtual traps that lurk for the public every day.