Disturbing Residents, 'I Must Die' Billboard Removed by DKI Satpol PP

Billboards promoting a film with the phrase ‘I Must Die’ have caused a stir on social media, with residents complaining about the discomfort they induce. These advertising panels, scattered across several points in Jakarta, have now been removed by the DKI Jakarta Satpol PP. In a viral post viewed by detikcom on Sunday (5/4/2026), the billboard featured the text ‘I Must Die’ against a background of a blue creature with red eyes. The content drew complaints from the public. DKI Jakarta Satpol PP Chief Satriadi Gunawan stated that his team had coordinated with the advertising bureau displaying the promotion. As a result, the film billboards were taken down. “Yes, it’s done. We’ve coordinated with the advertising bureau to remove them immediately. Correct, the bureau is handling the removal,” Satriadi said when contacted on Sunday (5/4/2026). So far, three billboards have been removed. One was taken down yesterday, Saturday (4/4), and two more today, Sunday (5/4). The removal also considered avoiding disruptions to traffic flow. The removed billboards were located in West Jakarta and Central Jakarta. “Some were removed yesterday, some today. One yesterday, two today,” he said. Satriadi explained that only three related billboards have been removed in Jakarta so far. If information emerges about similar film advertising billboards in other locations, similar action will be taken. “Currently, we’ve only removed three. If there’s more information, we’ll proceed with removal,” he said. Special Staff to the Governor of DKI Jakarta, Yustinus Prastowo, emphasised that this step demonstrates the government’s presence in safeguarding residents’ comfort in public spaces. “In total, three locations have been rectified: two banner locations and one videotron. The DKI Jakarta Provincial Government will continue to monitor the situation on the ground and ensure that every public report is followed up quickly and appropriately. We are also coordinating to monitor handling developments at other points,” he said. Yustinus added that public spaces must be safe, comfortable, and inclusive for all groups, including children. Therefore, all communication materials in public spaces need to consider decency and psychological impacts on the wider community.