Diesel Price Surge: Toyota Boss Reveals Fate of Fortuner and Innova Sales

Rising fuel prices, particularly diesel, are often linked to potential declines in diesel vehicle sales. However, Toyota Motor Manufacturing Indonesia (TMMIN) assesses that the impact is not as straightforward as that. Amid market concerns over weakening purchasing power, Toyota views this phenomenon as part of a broader cycle. Changes in energy prices are instead driving the emergence of new alternatives. “If oil prices reach 100, bioethanol can already substitute,” revealed TMMIN Vice President Director Bob Azam at NICE PIK 2 on Monday (20/4/2026). Toyota believes the market will always find a new equilibrium point. Every surge in energy prices will be followed by technological adaptations and shifts in consumer behaviour. “So no matter how much the price rises, it will definitely find its substitute,” said Bob. Nevertheless, he does not deny that fuel price increases still bring short-term pressures. Consumers will make adjustments before stabilising again. “It’s not without impact. We have to face the impact,” he stressed. Toyota assesses that the impact tends to be temporary. In the medium term, energy prices are expected to readjust. “I see this impact won’t last for years; it will only be momentary,” he stated. This situation also affects the diesel vehicle segment like the Toyota Fortuner and Innova. However, the company chooses not to overreact to short-term fluctuations. The strategy adopted focuses more on readiness to face changes, rather than merely responding to immediate pressures. This approach is considered more sustainable in the long term. “The important thing is that oil prices follow the market,” said Bob. Additionally, Toyota highlights the importance of energy diversification. The development of alternative fuels is part of the long-term solution. “This is what we need to learn,” he said. With these various dynamics, Toyota remains optimistic that the market will rebound. The adjustments that occur are just part of the process towards a more diverse energy ecosystem. “In the near term, it will drop again,” Bob noted.