Developers Partner with Campuses to Train Property Sector Workforce

Demand for skilled labour in the housing sector is driving a new collaboration between developers and vocational education institutions. The Association of Housing Developers and Marketers in the National (ASPRUMNAS) signed memorandums of understanding with LP3I Group and Politeknik LP3I Jakarta to prepare human resources deemed more ready to enter the property industry.

The MOUs were signed at the ASPRUMNAS Secretariat at Treasury Tower, SCBD, Jakarta, on Thursday 5 March. The collaboration encompasses several programmes, ranging from internships for students at association member companies to the involvement of industry practitioners as lecturers on campus.

ASPRUMNAS Chairman Muhammad Syawali Priatna said the need for workers who understand the housing sector was becoming more urgent as the national property industry grows. ‘The signing of these MoUs is not merely a ceremony but a strategic effort by ASPRUMNAS to ensure the property industry is supported by young, competent, and ethically-minded talent. We welcome the LP3I family into the ASPRUMNAS ecosystem to build quality housing for the Indonesian people together,’ he said.

On the marketing side, changing the way properties are sold is also a focus. Deputy Chairman for Marketing of the DPP ASPRUMNAS, Rully Muliarto, judged that digital marketing ability is now a primary requirement for marketers in the housing sector. ‘The industry’s future challenges demand marketers who can master digital strategy and understand various home-financing schemes, both conventional and Islamic. LP3I graduates with backgrounds in Digital Business and Business Administration will play a vital role in accelerating our members’ market penetration across Indonesia,’ he said.

The collaboration was signed by Syawali with LP3I Foundation Chair Jaenuddin Akhmad and Politeknik LP3I Jakarta Director Dudi Hariyadi. Through this scheme, students from eight LP3I polytechnic campuses in the Jabodetabek area and LP3I College networks across the country are expected to gain direct access to the industry.

The collaboration between developers and vocational education institutions is seen as a key effort to bridge the demand for professionals in the continuously growing property sector, while also creating job opportunities for new graduates in the national housing industry.