Deputy Minister urges fair copyright deals between tech platforms and media publishers
He said AI-generated summary features, or AI Overview, in search engines are capable of compiling, summarizing, and simplifying various sources, making it easier for the public to access information.
However, he noted that these features have also disrupted the media industry.
“This disruption has led to a massive decline in traffic for digital media, ranging from 40 to 70 percent for media websites. This has dealt a business blow because when traffic drops, advertising and revenue automatically decline as well,” Nezar said during a podcast at the Antara Heritage Center in Jakarta on Tuesday.
According to him, AI development goes beyond summarizing information. The technology is now capable of reasoning, conducting analysis, and generating data-based predictions.
This condition, he said, could further reduce user traffic to original source websites. Nevertheless, Nezar emphasized that the presence of AI features in search engines cannot be entirely blamed, as they are designed to optimize the information search process.
He underscored the need for negotiations between platforms and content providers on copyright issues, given that AI-generated summaries are derived from journalistic works produced by news publishers.
“In my view, the key lies in discussions about copyright. After all, content publishers have the right to have their work legally protected,” he said.
The government, he added, is encouraging the creation of business partnerships that provide mutually beneficial solutions between platforms and publishers, including through licensing payment schemes for news content utilized by AI in search engines.
Such efforts are considered essential to ensure the sustainability of quality journalism amid the rapid growth of AI-generated content across digital platforms.
“So that there is a win-win solution, so that it is fairer, and the market is fair for everyone, so that no party is harmed,” he stressed.
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Translator: Farhan Arda Nugraha, Primayanti