Daimler-Benz upbeat on RI future
Daimler-Benz upbeat on RI future
In line with its ongoing strategy of globalization, Daimler- Benz is increasing its focus on the most important markets around the world. The Asia-Pacific region is being given top priority.
Today, the Asia-Pacific region already provides some Daimler- Benz business units with more than 50 percent of their trade volume. The group currently achieves some 8 percent of its turnover in Asia.
Daimler-Benz Aerospace (Dasa), which has been present in Indonesia since the 1970s, opened a representative office in Jakarta in January 1997 and now promotes a significant part of its product range here.
MTU and Adtranz are also maintaining their offices in Jakarta. MTU/Diesel Engine Business produces engines for yachts, power generation units, rolling stock and dump trucks. Adtranz, the joint venture of Daimler-Benz and ABB, is the world's leading and most complete rail systems supplier.
Mercedes-Benz Group Indonesia (MBGI) consists of three companies: PT German Motor Manufacturing, PT Star Motors Indonesia and PT Star Engines Indonesia. MBGI has been in Indonesia for 28 years with its own production and manufacturing facilities at Gunung Putri, West Java.
The move by Dasa and MBGI to the Deutsche Bank building in Central Jakarta during the current economic situation underlines the commitment and trust of Daimler-Benz to the future of Indonesia.
And despite falling sales this year, they are increasing their customer care program. Mercedes-Benz Group Indonesia launched an Integrated Service Package in August 1998, which will give customers additional value as they will enjoy free maintenance, free repairs and free service for two years without kilometer limitation.
They also run a successful export business with the MB/MBO 800 Turbo truck and bus chassis; the first Mercedes-Benz product designed and developed by Indonesian engineers.
This year, they will export about 1,600 MB-800 Turbos and will increase this figure to at least 2,500 next year.
Nevertheless, the domestic market is still and will remain most important for them. As Mercedes-Benz Group Indonesia president director Frank Messer said: "We believe that Indonesia will be even stronger than before after having overcome the crisis and that also the automotive sector will play an increasingly important role in the future development of the country, giving us promising opportunities."