Daihatsu Endures the Long Haul Without Much Flair

Daihatsu once again demonstrated its strength in Indonesia’s automotive market by focusing on vehicles that closely match public needs. From commercial vehicles to affordable family cars, this segment remains the main pillar of sales throughout 2025.

Over the past year, the national retail automotive market was recorded at approximately 834,000 units. Of that total, Daihatsu booked retail sales of 137,835 units with a market share of approximately 16.5 percent. This achievement allowed Daihatsu to maintain its position as the number two player in the national automotive market — a consistency that has now lasted 17 consecutive years amid increasingly fierce competition.

“This achievement reinforces Daihatsu’s consistency in maintaining its number 2 position in national automotive sales for 17 consecutive years,” said Director of Marketing and Corporate Communication at PT Astra Daihatsu Motor, Sri Agung Handayani.

Looking deeper, Daihatsu’s strength largely rests on affordable and functional vehicles. The vehicle segment priced below Rp 300 million accounts for nearly half of the total national automotive market. In this segment, Daihatsu actually leads with a market share of approximately 31.8 percent. This demonstrates that ‘people’s cars’ remain the primary choice for daily needs as well as business use.

The biggest contributors to Daihatsu’s sales come from several widely recognized flagship models. The Gran Max series, Sigra, Ayla, and Terios serve as the backbone, accounting for more than 80 percent of total retail sales.

For commercial vehicles, the Gran Max series remains the top choice among small and medium business operators. Throughout 2025, this model recorded sales of up to 61,871 units and led its market segment with a share of approximately 65 percent. The Gran Max Pick Up contributed 43,199 units and remains strong in the light pickup segment, while the Gran Max Mini Bus sold 18,672 units and dominates the majority of the semi-commercial market.

In the affordable family car or LCGC segment, Sigra and Ayla are also major players. Together, they recorded combined sales of 47,901 units and commanded a market share of approximately 36.6 percent in their class.

Meanwhile, the Terios supports sales in the medium SUV segment at an affordable price. This model recorded sales of 15,557 units and is one of the best sellers in its class with a share of approximately 45 percent.