Cyber Attacks Surge, Kaspersky's Business in Indonesia...
JAKARTA — The surge in cyber security threats in Indonesia is beginning to act as a catalyst for growth in the digital protection industry. Amid increasing complexity of attacks, global cybersecurity company Kaspersky has recorded positive sales growth, including in the Indonesian market, which is now one of the focus areas for expansion in the Asia-Pacific region.
Kaspersky’s latest data shows that cyber threat pressure in Indonesia is intensifying. Throughout last year, the company detected and blocked 14.9 million web-based attacks and 39.7 million threats on devices in the country. Additionally, around 20% of companies in Indonesia experienced supply chain attacks, underscoring the high risks looming over the corporate sector.
The escalation of these threats is directly proportional to the need for companies to invest in digital defence systems. This situation also supports Kaspersky’s global business performance, which recorded a 4% year-on-year (YoY) sales growth to nearly US$836 million in 2025.
The main driver of growth comes from the corporate business line. Kaspersky’s business-to-business (B2B) product portfolio grew 16% YoY, reflecting the aggressiveness of companies in strengthening IT security spending amid accelerating digitalisation.
In the Asia-Pacific region, sales growth also aligns with the global trend, rising 4% YoY. However, the enterprise segment is the main pillar with 22% YoY growth, while non-endpoint business surged 40% YoY, indicating the growing need for more integrated cybersecurity solutions.
“Kaspersky has been developing world-class technology and services for nearly three decades. We have been pioneers in adopting machine learning and artificial intelligence (AI) in cybersecurity since 2004,” said Adrian Hia, Managing Director for Asia Pacific at Kaspersky.
“Because the Asia-Pacific leads the world in digital transformation, AI usage, and cloud adoption, our consistently strong results in Asia-Pacific demonstrate that Kaspersky is strategically positioned to secure digital expansion in the region,” he added.
In Indonesia itself, Kaspersky recorded 3% YoY business growth, with the most outstanding performance coming from the business-to-consumer (B2C) segment, which soared 48% YoY. This achievement shows that awareness of digital security risks is increasing among the public and business actors.
Kaspersky assesses that the Indonesian market has significant monetisation potential, in line with the expanding penetration of cloud, AI, and digital transformation across industry sectors.
“Last year, we appointed our first Country Manager in Indonesia, Defi Nofitra, as a sign of our seriousness in developing business in Indonesia,” said Adrian.
“With more people joining and Indonesia’s cybersecurity maturity advancing, we expect a stronger year for this country ahead,” he continued.
On the corporate side, investment trends are shifting from reactive security approaches to more proactive systems. One area now becoming a focus of IT spending is the development of Security Operations Centres (SOCs).
According to Kaspersky research, 58% of IT leaders in Indonesia believe that building an SOC can enhance the company’s cybersecurity level. In fact, 65% of companies plan to upgrade their SOC with AI integration to accelerate threat detection and incident response.
Nevertheless, these opportunities also come with challenges. Around 47% of companies still face limitations in high-quality training data for AI, while 37% admit to a shortage of AI specialist talent in their internal teams.
Defi Nofitra, Country Manager for Indonesia at Kaspersky, assesses that the need for integrated SOCs will continue to be a new source of growth for the cybersecurity industry.
“As cyber threats targeting companies in Indonesia increase in both volume and complexity, organisations can no longer rely on fragmented security systems,” he said.
“Integrated SOCs, supported by SIEM and real-time threat intelligence, are essential to enable early threat detection, rapid incident response, and sustainable business defence,” added Defi.
Looking at these trends, Kaspersky is now promoting next-generation AI-based SOC solutions, complete with integration of Security Information and Event Management (SIEM), Endpoint Detection and Response (EDR), and Extended Detection and Response (XDR). This strategy reinforces the company’s efforts to capture monetisation opportunities from rising digital security spending in Indonesia.
Amid the surge in cyber attacks and growing business dependence on digital ecosystems, the cybersecurity sector is expected to be one of the fastest-growing areas for technology investment in the coming years.