Corporate Rebranding Positions BRI as Indonesia's Most Valuable Brand in 'Global 500 2026'

PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has reaffirmed its global standing by entering the ‘Global 500 2026’ list from Brand Finance, a leading London-based brand valuation consultancy. This accomplishment positions BRI as one of the world’s most valuable brands and the top-ranked in Indonesia. According to Brand Finance’s latest report, 11 ASEAN brands, including BRI, made it into the top 500 most valuable global brands. In the rankings, BRI holds the highest value in Indonesia and ranks 369th worldwide, alongside global giants such as Apple, Microsoft, Google, Amazon, and YouTube. BRI President Director Hery Gunardi stated that this achievement in the Global 500 2026 reflects the strength of the brand and the growing public trust in BRI’s services. ‘We dedicate this global recognition to all our loyal customers and the BRILiaN team who have given their best contributions,’ Hery said in a statement quoted on Thursday (9/4/2026). In line with the acceleration of BRIVolution Reignite, including through corporate rebranding, BRI remains committed to its people-oriented DNA by offering increasingly inclusive, responsive, and adaptive services in response to digital developments. According to Hery, this new identity is expected to strengthen competitiveness while maintaining BRI’s closeness to society across generations. As part of the BRIVolution Reignite transformation, BRI launched a corporate rebranding in December 2025, embracing a fresh spirit with the slogan ‘One Bank for All’. This update includes refreshing the visual identity as well as strengthening services across the entire network and product offerings. This step aligns with BRI’s efforts to stay relevant amid changes without abandoning its essence as a bank close to the people. In the new identity, the name ‘Bank Rakyat Indonesia’ is displayed more prominently to reaffirm BRI’s historical closeness to society and to strengthen its people-oriented roots. Amid ongoing modernisation, BRI continues to serve as a bank born and grown alongside the people, particularly SME actors. Through this transformation, BRI ensures that the rebranding aligns with the increasingly diverse societal dynamics, while reaffirming its commitment to supporting every Indonesian’s financial journey through more inclusive, responsive, and digital-friendly services. This new identity is expected to keep BRI competitive, trusted, and close to society across generations. Brand Finance’s assessment of brand strength follows ISO 20671 standards, considering three main aspects: marketing investment, stakeholder equity, and its impact on business performance. Each brand is then assigned a Brand Strength Index (BSI) score on a scale of 0 to 100, which serves as the basis for calculating brand value. Meanwhile, Brand Finance Asia Pacific Managing Director Alex Haigh noted that the banking sector still dominates ASEAN brands in the Global 500 2026 rankings. This is evident from the presence of major banks such as DBS and OCBC Bank from Singapore, BRI from Indonesia, and Maybank from Malaysia, which consistently demonstrate strong performance. ‘This performance reflects how companies in ASEAN are able to combine long-built strengths with the right growth strategies to compete at the global level,’ he said.