Coordinating Ministry Promotes SatuJamKu Movement, a Solution to Children's Gadget Addiction
The Coordinating Ministry for Human Development and Culture (Kemenko PMK) is promoting the SatuJamKu Movement (One Quality Hour with Family), launched in response to the rising rate of gadget addiction among children.
“We face increasingly complex parenting challenges in the digital era. Our internet penetration has exceeded 80 per cent, but unfortunately parental supervision remains very low, at less than 30 per cent,” said Woro Srihastuti Sulistyaningrum, Deputy for Coordinating Family Quality Improvement and Demographics, at Kemenko PMK’s Jakarta office on Wednesday, 11 March 2026.
Woro presented concerning data, noting that approximately 42 per cent of children under six years old are already exposed to devices.
Indonesia ranks third globally in reported cases of child pornography material, according to NCMEC 2023 data. Therefore, parental involvement is crucial in child supervision.
“Parents must be effective caregivers. Do not make gadgets the babysitter,” she said.
What Is the SatuJamKu Movement?
The SatuJamKu Movement invites every family in Indonesia to spend a minimum of one hour each day without device interruptions. During this time, parents and children are encouraged to engage in direct interaction, such as worship, dining, exercise, and recreational activities together.
“The SatuJamKu Movement aims not only to reduce gadget usage intensity but also to strengthen emotional attachment, communication, and family roles in child-rearing,” she explained.
Woro emphasised that parental example is key to the movement’s success. She highlighted the contradiction of parents who prohibit their children from using mobile phones whilst they themselves are busy browsing social media.
“This is a matter of setting an example. Do not ask children not to use gadgets if you yourself are still enjoying your phone. Parents must be the primary role models,” she said.
As Eid al-Fitr approaches, Woro viewed the homecoming period during Eid holidays as the most opportune moment to implement the SatuJamKu Movement. During this time, family interaction is at its strongest because people are free from work and school commitments.
“The homecoming is a golden opportunity. Parents are not burdened with work, children are not burdened with school. We are coordinating with the Ministry of Communications to promote a campaign encouraging families to focus on strengthening interaction and connection without gadget distraction during the holiday period,” she concluded.