Content Creators to Enter the Creative Economy Sector

The Minister of Creative Economy, Teuku Riefky Harsya, stated that his ministry will increase the number of creative economy fields to 21 subsectors. “Today there are 17 creative economy subsectors, but soon there will be a new creative economy master plan,” said Riefky in Central Jakarta on Wednesday, 6 May 2026.

Riefky said the addition of four subsectors will be enshrined in a presidential regulation planned to be signed by President Prabowo Subianto this month. He explained that the new subsectors include digital content, encompassing content creators, affiliates, and live commerce.

Then there is new technology, related to creative economy actors who involve new technology in producing their work, such as using artificial intelligence (AI), blockchain, Web3, the Internet of Things, and cybersecurity.

The other additional subsectors are voice-over, both for broadcasters or voice actors for films to animations. Then, custom automotive workers who make rims, spoilers, and car accessories.

In addition to adding creative economy subsectors, Teuku Riefky said the presidential regulation will regulate worker protection. For example, intellectual property, IP financing, capability enhancement, and collaboration between central and regional governments.

He said the presidential regulation is also awaited by regional governments. Because this regulation will enter the regional government’s work plan in 2027, including budget allocation plans in their respective regions. According to him, the presidential regulation will serve as a guide for Indonesia’s creative economy for 20 years, until 2045.

For now, Riefky said there are seven creative economy subsectors included in the National Medium-Term Development Plan (RPJMN). Of the seven subsectors, three have the largest contribution to the economy and job creation. They are fashion, culinary, and crafts.

Meanwhile, the other four subsectors, said Riefky, are experiencing rapid growth, namely film, music, games, and applications. “Following below that, it is related to digital content, which includes content creators. That is also developing rapidly, including affiliates,” he stated.